Why am I not showing up at the top of the search results? What am I doing wrong? Is it time to turn to Black Hat SEO? Relax! Before you do anything crazy, check out our guide “Website Optimization in Chicago: How To Rank Better“. We’re sure you’ll find it helpful.
Although it may seem like a challenge to get organic traffic to your website, we have good news for you. Improving your ranking is easier than it seems. The first thing is to use the right SEO tools. They will take you to step by step through the process of optimizing your page ranking.
With SEO on your side, the only thing left to do is to fight your competitors. How? Good SEO practices that will improve your organic positioning. And with that, you will increase your traffic and attract more potential customers.
Are you ready to optimize your website and get a better ranking?
Select the right domain
Before publishing your page, pay close attention to the domain name you are going to choose. A domain is an address that your users will type into their browser to find your site.
Also, your domain tells Google what your website is about and how to rank it. It is important that both the domain of your page and the other URLs you generate are clean. This means that you should not include special characters, symbols, or page identifiers.
We tell our clients to use one or two keywords relevant to their business for their domains. For example, if you are launching an online flower shop, use a URL like: www.nameoftheflowershoponline.com
Create titles and descriptions for each page
Users cannot see this information, but search engines can. So don’t forget to place titles and descriptions on each page to improve SEO rankings.
Both titles and descriptions tell search engines what that page is about. Also, when the website appears in the results, it provides accurate information. This will tell the user whether to enter the site or not.
Use anchor text
The anchor text is text on which users can click to be directed to another page. Either within the site or outside of it.
An effective anchor text helps users navigate through the website and find what they are looking for. It should also include keywords and phrases related to what you do.
Add Alt Text to images
If you don’t know what Alt Text is, here we tell you. It is a brief description of what the picture shows. When writing the Alt Text, you have to describe precisely what the image shows. But also, it must include the keywords related to the site.
Use the hierarchy correctly
Each page within your website should have headings and subheadings. Using the hierarchy correctly allows search engines to better understand the content.
The most important part is the title, which you should define using H1 or T1 in the text editor.
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Don’t forget social media!
Being active on social networks is essential to improving positioning. Sites that generate activity on social networks tend to appear in higher positions than those that do not.
Now, you will be able to optimize your website and position yourself as one of the best in Chicago. Are you ready to climb to the top of Google?
