What does YouTube advertising look like in 2020?
For one, it’s one of the world’s biggest platforms for advertisers.
The numbers don’t lie. YouTube is also the second-biggest search engine after Google, with 1.9 billion monthly active users. 50 million of those users are content creators who upload 576,000 hours of video to YouTube every day.
You can set yourself apart from over 90 percent of U.S. businesses simply by creating a YouTube business account and getting started marketing on YouTube.
People visit YouTube for video content, so it goes without saying that video ads are the most effective way to reach your audience and build a brand on the platform.
There are three video ad categories on YouTube:
1. TrueView ads
2. Non-skippable video ads
3. Bumper ads
Once you’ve uploaded your ad footage to YouTube, you’ll need to set up a campaign with a targeted audience for your youtube channel.
Target your video ads to reach a range of videos, channels, and sites relevant to topics of your choosing.
Now that you’re familiar with all the different YouTube ad types and the platform’s rules and regulations, it’s time to think about what you’re going to advertise on YouTube. Here’s a list of best practices to keep in mind.
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