Home Services Marketing in Chicago

1. Use SEM to Gain Prime Positioning

It doesn’t matter what the question is — when customers need an answer, they’re likely to turn to online search. When individuals are searching for a home services company, it’s possible they don’t already have an established relationship with a current service provider. However, the landscape of this industry is such that when customers are conducting their search, they can be inundated with choices, all of which look very similar.

Priority placement in search results is a top strategy for getting attention and getting considered in the home services category. Search engine marketing (SEM) is a great way to pay for prominent placement, moving you to the top of the page and increasing the likelihood that your company will be the first one that customers turn to.

2. Social Advertising 

Advertising on social media, Facebook specifically, can help you leverage your reputation and familiarity with potential customers. Sponsored posts appearing on Facebook, for example, can tell your target audience which of their friends have “liked” your business page. Meanwhile, you can use social analytics and targeting filters to leverage behavioral cues that indicate when users might need the home services you offer. Your campaigns can then deliver advertising into their social feeds highlighting your offers, videos, and client testimonials, creating lead opportunities. It’s the offer and the way that you present that offer that works to generate leads.

3. The Power of Traditional Media

Digital marketing channels offer tremendous value to home services businesses. TV and radio advertisements, print ads and direct mail are all great ways to promote local home services business. These marketing mediums can raise awareness in your targeted service area and their ROI can be tracked to give you a sense of which channels are generating leads and activity for your products and services.

Combining these strategies with Paid Search and Social will create a winning strategy to generate leads, referrals and customers for your business. Use these home services marketing tips to keep new clients coming through your door.