Contractor Marketing in Chicago

The Contractor Marketing is your best option to get leads and maximize money income, online Search Engine Optimization plans can help .When people search for construction companies or contractors, your company should appear at the top of the result. Our contractor marketing plans are ideal for anyone in need of contractor marketing in Chicago.

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What is

SEO in contractor marketing ?

Contractor Marketing is nothing without SEO.

SEO refers to a series of strategies that help your website rank better in search results for keywords and phrases related to your business. For example, you can include keywords in strategic places on your website, such as title tags, page headers; you can also post personalized content on your blog to address issues that interest potential customers. You can streamline site navigation so visitors find the information they need and contact your sales team.

All of these things, and more, can improve your ranking in search engine results and make it easier for them to find you, as well as give potential customers a better understanding of your construction company.


The industry has relied on sales for years, with sales people spending more time on prospecting and finding contact information and less time doing the job they love doing. Closing deals. Many contractors and construction businesses still don’t have a predictable lead generation strategy or even a contractor marketing plan.

However, It’s time to start using contractor marketing methods to help your business grow in the Internet age.In today’s world, a business without an Internet presence is almost extinct. Everyone is doing their little research before buying products online. That is why it is essential to pay a lot of attention to marketing for construction companies. Don’t underestimate the power of thought leadership in the construction industry. As potential clients in need of your service research solutions to their problems, they will look to construction trends, from materials to new laws and regulations.

With the right strategy, you can put your content in front of them and increase awareness of your services. This allows a business to form its public image, and to communicate with the potential clients.

Let’s take a look at the three main benefits of SEO for construction companies.


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Contractor Marketing Chicago


3 Benefits of SEO
in Contractor Marketing

Uno de los principales beneficios del SEO es que aumenta su clasificación en los resultados de búsqueda de palabras clave y frases relacionadas con su empresa de construcción. Esto es extremadamente importante, ya que las páginas que se clasifican entre las tres primeras veces más del 50% de los clics. Los sitios que aparecen más arriba en los resultados de búsqueda también tienen más credibilidad.

Cuando su sitio aparece más arriba en los resultados de búsqueda, más personas pueden tener la oportunidad de encontrar su empresa, obtener más información sobre lo que ofrece y contactarlo para convertirse en un cliente.

Si a las personas les gusta lo que ven, también es más probable que recomienden su negocio a amigos y familiares que pueden necesitar sus servicios. Esta publicidad de boca en boca es extremadamente beneficiosa, ya que las personas recomiendan confiar en las recomendaciones reales de la marca. De hecho, el 80% de los clientes potenciales buscan recomendaciones al realizar compras.

El SEO también garantiza que el tráfico esté mejor calificado, es decir, las personas que pueden convertirse en clientes. Debido a que el SEO lo ayuda a llegar a las personas que ya están buscando sus servicios en línea, los visitantes que hacen clic en su sitio tienen más probabilidades de convertirse en clientes. Esto le ayuda a evitar perder dinero tratando de llegar a personas que no están interesados ​​o que no necesitan servicios de construcción. Si desea atraer visitantes más calificados a su sitio, aumentar las ventas y obtener más ingresos, el SEO puede ayudarlo.


One of the most important factors to evaluate when you’re looking to improve marketing in a construction business is your internal resource. It is worth considering enlisting the help of a construction marketing agency. An agency can help you put together clearer strategic plans, effective marketing tactics and give you greater insight into the performance of your marketing.


Contractor Marketing Checklist


Here are five SEO focus areas our experts will implement for construction company website. 


Successful SEO campaigns start with keyword research. At Boxmark Digital our experts run detailed keyword research based on actual search data which helps us discover keywords and phrases that people  are searching for now. We also compare your competition and se see what keywords they are targeting. 

You can then incorporate those keywords into your site and create custom content to address the issues that potential customers want to know about. This can help improve your ranking in search results and give you an advantage over your competitors.


Creating and publishing unique and useful content will keep the site updated and position the company as a leader in its field.

If your site doesn’t have a blog, you can add one and keep it updated with industry news, useful information, as well as relevant information on the topics they deal with. In addition to articles and blog posts, we can incorporate visual content, such as images and videos. By doing so we can attract site visitors and keep them on your site for longer periods of time. 


It is also important to streamline site navigation so that visitors find the information they need as easily as possible. Make sure the navigation is quick and agile and links to key pages on your home page and includes a format so people can easily contact you.

Effective navigation can keep people on the site for longer periods of time and ultimately encourage them to communicate for more information and become customers.


When people search for the best construction companies, your site appears at the top of the local results. Local SEO can help send more local traffic to the site and encourage people in the area to choose your construction company.

One of the easiest ways to optimize your site for local search. Local search optimization can help more people find businesses near you, and is very successful in increasing site visits.


Today, almost 80% of searches are performed on mobile devices, which means that if your site is not optimized for mobile search, you could be losing valuable traffic and potential customers.

Mobile optimization ensures that your website looks and performs well on devices such as smart phones and tablets; this can prevent visitors from becoming frustrated when they can’t find the information they need. 

Need help optimizing your mobile site, looking for the best SEO agency in Chicago to reach first place in Google? Don’t worry, at Boxmark Digital we have dedicated experts in digital marketing that can help you increase your site’s visibility and traffic.


We offer a number of plans that can be tailored to your needs, our team of experts is constantly working to keep you up to date, so that we can optimize your site quickly. When you choose us as your SEO agency, you will be assured that we will do everything in our power to get the best results.


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Your source for results driven marketing for construction companies.

To learn more about about our marketing for construction firms fill out this form or reach out to us at: (888)315-2721 ​


Questions about our constractor maketing services?

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