Before you enter into a marketing approach with your company, it is useful to know which factors are influencing and forming the market and its competitiveness.
Law firms use marketing mostly to overcome the challenges these factors create, and to exploit opportunities to win the competence.
Technological advances have changed the way professionals do their job, but every opportunity the internet gives, brings with it an accompanying risk, let’s see:
Law firms have invest in new technologies to keep updated with developments and fulfill clients’ expectations. This can be very expensive.
People feel capable to take a ‘do it yourself’ approach to finding legal solutions, so there’s no need to pay a legal professional for the same information or service.
Marketing legal services is not the same as marketing other products. And this is due to the characteristics of the legal services.