Yes, social media continue to evolve each year. So, since Snapchat first came out with the concept of “My Story”, a place where you can show short videos for a set period of time, many platforms have begun introducing similar tools. For example, Instagram and Facebook (stories), and last but not least, YouTube (Reels). Any good SEO Firm can say how important it is to have a great webpage with excellent and informative content, so customers can create a bond with it. And a way to achieve this is through the use of social media stories. Some benefits are that you can increase brand awareness, engage more with followers, increase your traffic, reach younger audiences, etc. Here, in our SEO Firm we recommend you to use this new tool, by doing polls, adding links or location tags to your social media, mentioning other brands that are related to yours, and so on. It is certainly an excellent way to connect deeper to a user, and transform it into a long-lasting relationship.