In the SEO world, there are several reasons that cause a drop in traffic to a website. But, like almost everything in life, this situation has a solution. We are going to analyze the 5 Potential Causes Of A Website Traffic Drop. And their possible solutions.
5 Potential Causes Of A Website Traffic Drop
Duplicate content
Content is king. That’s not disputed by the mighty Google. For that reason, you need to make sure you remove all duplicate posts from your site.
Remember that the more original your content is, the more valuable you are to Google. To check the originality of your content, we recommend using Copyscape.
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Spam
The road to success is full of obstacles. But also of traps and shortcuts. Using any of the latter could represent a temporary benefit. But, Google will notice and may penalize your website with the cancellation of your site.
Remove all irrelevant links from your website pages. As well as content that you consider suspicious. Google rewards originality and punishes those who cheat.
Redirects
Redirecting a user to a page that cannot be found and to other unwanted sites is a bad experience. That is why it is important to check your site for suspicious redirects.
To discover these redirects, type the URL of your website in WebSite Auditor to create a project. Wait a second for the crawl to run. Then, in the Site Audit panel, go to the pages with 301 or 302 redirects and also to the pages with meta updates.
Now you will be able to enjoy a complete list of the redirected pages and select the ones you don’t want.
Punishments
If your website is sinking deeper than the Titanic, you may be dealing with a large manual search engine penalty.
To find out if you received a penalty, go to Google Search Console. Then to Search Traffic, then to Manual Actions. If your site received a red alert message, you should have a notification stating the reason for the penalty.
Malicious Links
As no one wants to fall into a toxic relationship, Google doesn’t want its websites to be full of toxic backlinks. To improve the structure of your website, the ideal is to perform an SEO audit. This way, you will be able to identify the errors that your site presents, as well as the areas of opportunity. Take advantage of this month’s promotion and enjoy a Free SEO Audit from Boxmark Digital.
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Increase your sales and conquer new leads.
As you may have noticed, it is very difficult to get to the top. It takes patience and dedication. But, committing a foul and getting punished is much easier than it seems. Avoid getting in trouble with Google and follow the SEO path of good.
If you want to learn more about your website’s traffic drop, contact Boxmark Digital, the best SEO Company in Chicago. Hundreds of satisfied customers are our calling card and your hope to get your business back on track.
