If your website receives a considerable amount of visits, but you are not converting visits into sales, it is advisable to consider the different types of SEO audits to attack the weak points of the strategy.
SEO content audit
This type of audit allows the identification of opportunities to improve the frequency, accuracy, and quality of content on the pages to increase traffic. This action also allows for improving the position in search engines.
On-page SEO audit
This audit focuses on the backend elements of a page. This action will optimize these elements for search crawlers. An On-Page SEO Audit checks meta descriptions, meta titles, alt text, image information, and other factors.