Do you have a website and want to increase your organic traffic? In this post, we will reveal some tips to optimize your website. If you are looking for professional help, BoxMark Digital is your best option for website optimization in Chicago, Illinois.
To optimize your website properly, it is essential to perform an SEO audit. Don’t know what this is? Here we tell you about it. Through an SEO audit, you will be able to know in detail the performance of your site. With this information, you will be able to establish a strategy to correct the errors found and boost your business.
Optimizing a website is not that complicated. But it requires a lot of patience and dedication. Below, we provide you with a small specific guide so that you can optimize your website and achieve the planned objectives.
Website Optimization in Chicago: The Best Tips
One of the main parameters for a website to appear among the first results of search engines is the speed with which it displays the elements of each page.
To improve this aspect it is important to acquire a hosting that supports all the templates and plugins that you are going to use. Make a projection of the number of visits you plan to receive and compare it with the capacity offered by the hosting. The response time of the server must be optimal, otherwise, customers will leave your website.
Evaluating the performance of your website is very easy. There are platforms that will help you in this task. The main tools that will help you to adapt your website and get good results are:
Google Pagespeed: Tool created by Google with which you can check the speed of your website.
Pingdom: Tool to test the speed of any website for free.
Gtmetrix: Ideal tool to see the performance of a website, measure the estimated load time, weight of the website in MB, and the number of requests.
With these tools, you will be able to measure the speed with which your content and format are loaded. Remember, in this fast-paced world, fractions of a second are vital to rank high in search results.
Reducing the size of the images used is another of the easiest techniques to optimize your website. If the images are in high resolution and are of considerable dimensions, your page will be slow.
A good way to work with images is to use the JPG format. They have great resolution and do not take up much space. You can also use PNG, but do it to a lesser extent because they are heavier files.
The recommendation we give to all our clients is that their images should not exceed 200 KB.
The recommendation we give to all our clients is that their images should not exceed 200 KB
With this information, you can start optimizing your website. If you have any questions or need professional help to optimize your website in Chicago, contact us.
Taking care of your website and having it optimized is an excellent strategy to improve your leads and sales. If you are looking for an effective and unique website, you have found the perfect company for it. Boxmark is a leading Web Design Services Chicago.