Do you want to boost your digital project, but don’t know how? One of the digital marketing strategies that provide the best results is an SEO audit. If you don’t know what it is or want to implement an SEO audit in Chicago, here we tell you everything you need to know.
What is an SEO Audit?
To understand what an SEO audit is, let’s take a practical example. When your car has problems, you take it to the mechanic, right? In the workshop, the first thing the mechanic does is to check and verify which component is not working properly. Once the mechanic has identified the errors, he provides you with a diagnosis to fix your car.
Well, an SEO audit is similar. It is a thorough and exhaustive analysis of your website that provides an overview of what is going on. This analysis identifies the main errors of the site and allows you to create a strategy to correct them.
If done right, SEO can drive a 14.6% conversion rate
In addition, this overview allows you to establish a roadmap to seize opportunities and reach a new audience.
The SEO audit should always be easy to understand. The analysis should reveal why the implemented strategy is not working and is not achieving the goals set.
Although SEO audits may vary slightly, they should all look at the big SEO picture: basic techniques such as sitemaps, server errors and metadata.
The audit should also report on the accessibility, indexing and optimization of your website.
Why is it important to have a regular SEO audit?
Audience tastes, as well as Google’s parameters, vary from day to day. It is therefore important to pay attention to the SEO activity of your website, as well as that of your competitors.
Implementing SEO best practices on your website will allow your business to perform better and connect with your target audience. All of these elements should make up a successful SEO strategy.
93% of online experiences begin with a search engine