What is a Call to Action or CTA?
A CTA is a text that tells the user a specific action you want them to perform. The action can vary depending on the goal of the campaign. For example, share on social networks, watch a video, or register on a landing page.
You can place the CTA in different positions on your website to achieve the goal. Even, if you know how to distribute them, you can have more than one CTA on the same page. This is to maximize the user’s conversion opportunities through these invitations.
One of the most used techniques is to place the CTA as a button within the content to make it stand out. You can use a different color and typography. Here it will be a matter of your creativity and imagination.
The button contains the link to the page where the user will perform the action you suggested.