If you are looking for information to boost your conversions, stay that this article will teach you what is a Call To Action and how to use it.
CTAs are fundamental in any marketing strategy. Why? Because they are the perfect complement to your website, blog, and social networks. It’s not about placing a bland text that tells the user the action you want them to take. No!
For a CTA to be successful, it needs to work strategically. In the following article, you will learn what a Call To Action is, what it is for and what it can do. Call To Action, what it is for, and its advantages.
What is a Call to Action or CTA?
A CTA is a text that tells the user a specific action you want them to perform. The action can vary depending on the goal of the campaign. For example, share on social networks, watch a video, or register on a landing page.
You can place the CTA in different positions on your website to achieve the goal. Even, if you know how to distribute them, you can have more than one CTA on the same page. This is to maximize the user’s conversion opportunities through these invitations.
One of the most used techniques is to place the CTA as a button within the content to make it stand out. You can use a different color and typography. Here it will be a matter of your creativity and imagination.
The button contains the link to the page where the user will perform the action you suggested.
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What is a Call To Action for?
Learning to use the Call To Action can mean the constant growth of your business. Thus, we are going to list 3 reasons why you should learn to use this tool.
Improve sales
If you have an online store, using a CTA will tell the user what the next step in the buying process is. The goal is for them to see precisely where they have to click to get what they are looking for.
Reach more leads
In such a competitive world, you must be accurate with your audience. Through the Call to Action, you can tell the user how he can stay with you for longer. For example, “enter my blog now”, “subscribe to my newsletter”, and “follow me on my social networks”.
Boost your marketing strategies
Using CTAs is essential to lead the buyer person through all stages of the funnel. Telling the user what you want will improve your CTR.
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