There are many factors why your website doesn’t rank well in Google SERPs. One of them could be Thin Content. Below, we will show you how to prevent Thin Content from affecting your SEO.
Thin Content is such an important SEO factor that it is one of the main culprits for many sites not ranking at the top. Not knowing how this factor works will prevent you from improving your page ranking.
A high percentage of thin content on your website will cause a loss of crawl budget or crawl time. In other words, Google will take more time to analyze your content and will worsen your SEO positioning.
We have already seen the importance of thin content and how it can affect your SEO positioning. But what is it, and how do you prevent thin content from affecting your SEO?
What Is Thin Content?
Thin content is any page whose content is of low quality or low relevance to the user. In a nutshell. Thin content is any URL that does not provide any value.
Important clarification: You should not confuse thin content with pages that have little text. The fact that a URL has few words does not mean that it does not answer the user’s question.
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How To Prevent Thin Content From Affecting Your SEO?
To prevent thin content from affecting your SEO, you need to perform an SEO audit. Why? To identify all the pages with low quality within your website. Once you identify these URLs of low relevance, it will be time to solve the problem.
To prevent thin content from affecting your SEO, we recommend the following:
De-index URLs with a high percentage of thin content
Mark as noindex all URLs with thin content on your website. Doing this will help Google to index only those pages of your site with original and useful content.
Prohibit access to low-quality content
Even if you apply the noindex tag on your pages with thin content, Google will still crawl them. This will cause bots to waste time on useless pages.
To solve this, it is best to use a robots.txt file where you place those thin content URLs. This way, Google bots will not waste time and you will optimize your crawl budget to the most.
Recommendation: Unindex thin content URLs before blocking them by robots. If you do it the other way around, Google will never be able to access the URLs to deindex them.
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Increase valuable content
Another way to solve thin content is to enrich it. Study each page with thin content and check if you can increase and improve its content to make it useful.
Remove the content of little relevance
If none of the previous options seems useful, you can always remove the page so that Google does not index it. This alternative will always be the last one to consider.
Identifying thin content is easier than it seems. Put these tips into practice and prevent Google from penalizing your website.
