Myth 3: Keywords are no longer so important
There are several myths, but none as absurd as the one that says that keywords are no longer relevant. To sell you their course or product, the various “marketing professionals” are capable of inventing things like this.
Years go by and keywords are still an indispensable part of the different digital marketing strategies. They are a fundamental element when it comes to Google analyzing your website and ranking it.
Google’s algorithm is getting smarter and smarter. Thus, when the user performs a search, the search engine delivers options related to the topic he is looking for.
In other words. The almighty Google has made the relationship between websites, search results and users more natural. But, without a doubt, keywords still have great relevance in this filter. So, do not hesitate to use them in your content.