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Top 5 Website Speed Optimization Techniques

Success in the digital world is linked to speed. It doesn’t matter if your site looks good. If it takes forever to load you will lose customers. So that this does not happen to you, we share 5 website speed optimization techniques.
 
There are many factors that influence the time it takes to load each page of your website. From very large images to precarious hosting could be the cause of your website not working.
 
So that your potential customers do not leave with the competition, follow these 5 techniques for proper optimization of the speed of your website.

Top 5 Website Speed Optimization Techniques

Move your website to a better host

The most popular hosting that most people use is shared hosting. It is the cheapest and as the name says, you share CPU, disk space, and RAM with other sites that also use the server. This is the main reason why shared hosting is not as fast as VPS or a dedicated server.
 
Although it represents an option for a larger budget, using a dedicated server that can be your own physical server guarantees you better optimization.

Optimize the size of your site’s images

Visual elements play an important role in the sales process. But, if you opt for very large images they will prevent your pages from loading.
 
One trick we give our clients to reduce the size of images without losing quality is to compress them using tools such as ImageOptim or JPEGmini.
 
Another way to reduce image size is to use HTML and attributes. These adjust the size of the image based on the user’s display properties.

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Reduce the number of plugins

Although plugins offer enhanced features for your website, the more you install plugins the more resources it takes to run them. As a result, the website runs slower and security problems can also occur.
 
The recommendation we give to our customers is to review the plugins they have installed and remove the unnecessary ones. The best solution is to keep only the necessary ones and make sure they are kept up to date.
 Cut the number of JavaScript and CSS files
 
As with plugins, if your website contains a lot of JavaScript and CSS files, more resources will be needed. To speed up your website, it is important to reduce the number of JavaScript and CSS files.
 
Tools such as WillPeavy, Script Minifier, or Grunt allow you to group HTML, CSS, and JavaScript files.

Reduce the use of web fonts

Although using a personal web font will give a unique and personalized style to your business, they have a negative impact on the speed of your website. Web fonts add extra HTTP requests to external resources.
 

Detect 404 errors

No one wants to encounter a 404 error. To detect and fix a 404 error, you can use error detection tools and plugins. Xenu’s Link Sleuth, Google Webmaster Tools (GWT), and 404 Redirected Plugin For WordPress are some tools that will be of great help to you.

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What is a good website speed?

Specialists have determined that in order for a user not to lose interest, the waiting time should be approximately 0.3 to 3 seconds. In other words. If in 3 seconds the user did not appreciate your content, you will have lost a possible sale.
 

Taking care of your website and having it optimized is an excellent strategy to improve your leads and sales. If you are looking for an effective and unique website, you have found the perfect company for it. Boxmark is a leading Web Design Services Chicago.

BoxMark Digital executes solid SEO audits that allow our clients to innovate their digital marketing strategies. Our audits can be the first step to solving your lack of sales. Contact us and take your business to the next level. 

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