Signs that your business needs a new SEO Strategy
Nowadays, the Internet has become an important part of any business. Given that there are more than 1.72 billion websites, the competence is high, especially for small businesses, whose budget is not that high, so they need to pick the right strategies to have a successful marketing campaign. In that case, what any business needs is an effective SEO campaign. Keep in mind that not just any SEO is always ok. Sometimes you can be using a SEO strategy by yourself, but it feels like it is not getting you anywhere. In a city like Phoenix, what matters is to have a high-quality SEO Company to give you the results you are looking for. But when you know you need a new SEO? Here are some signs that your business needs a new SEO strategy.
How important is SEO?
As you may already know, SEO, short for search engine optimization, is a method that you or some marketers use to get their websites rank organically on a search engine’s results page. Our Local SEO Company in Phoenix explains to you that this is done when someone types or searches a term that is related to their company’s product or services. While some people might think that paying to appear in the first searches is a good idea, it is not always good in the long run. The moment you stop paying for your website to be advertised, your website will probably disappear from the internet. This is why it is important to appear organically, since it means that your website is complying with the needs to please the users.
So, with that in mind, you can create a SEO strategy that seems to suit your business and website. It may work for some time, but now there are some signs that seem to indicate that your strategy is not as strong as it seemed to be. With a good Local SEO Company in Phoenix to guide you, you might realize that your SEO strategy needs a change. But to get to that point where you know you need help; you need to look for any indicator that shows your website is not going great. Therefore, it is extremely important to constantly be monitoring how well your site is doing. The moment there is something off, you need to track the reason behind it. As we said before, SEO is key for your business and its future.
Your website is not ranking high
This is an important indicator for your webpage that you need to keep a constant eye. If you notice a sudden dip in the traffic of your website, it is something serious. Perhaps you are running a SEO strategy, but it has not been efficient.
The drop in your traffic could be because of out-of-date content, technical issues or old-fashioned web structure. Without a deep understanding of how SEO works, it might seem difficult for you to solve these issues.
In this case, what you need is a Phoenix SEO company. Only qualified professionals can help you recover from this and identify the issues that are negatively affecting your web traffic.
Your competition is ranking higher than you
It will always be inevitable for your business to have competitors in any kind of industry you are working in. So, they will always try to find ways to improve their ranks as well. In this case, it is always better to know how your competition is going and how well are their marketing efforts doing. But if you notice that they are ranking higher than you, then it is time to find some help for your SEO strategy. Ranking high is a combination of authority and relevance. Google has these two factors to place any webpage first. Then, if you do not understand how SEO works, you require help and a new SEO strategy that can help you surpass your competitors.
You don’t know your public target
Sometimes, even if you have a business running, it can be a little difficult to really understand how your target audience works. Of course, you may have in mind where they are and who they are.
But, when it comes to the digital world, they can behave different, and you need to know the right strategies to reach them. You need to understand what your public target wants to see and what they are attracted to.
A good local SEO Company Phoenix can help you to create unique, high-quality content for your clients. As they have experienced workers, they know what they are looking for on the internet (keywords), and how to use it on your website’s behalf. Always keep in mind that keywords are an essential part of a SEO strategy.
You are not generating leads
So, driving traffic to your website is not the only thing that matters. You also need to have the right strategy to turn this website traffic into leads. These are the ones that will potentially become your customers. Then, with a good SEO strategy, you will learn how your website can rank higher, but also attract leads. And, not only any kind of but high-quality leads. The ones that in the future can began buying your products or services, and can help you endorse your business’ earnings.
You have high Bounce Rates
So, you have started noticing that your website’s bounce rate is increasing. But what is a bounce rate? It is the percentage of people who leave your site after only one-page view. Every site has bounces, and it can definitely help you understand how effective your site is at converting visitors into customers.
However, showing a high bounce rate can mean that there might be something with your website that is not working well. For example, our Phoenix SEO Experts may identify the reasons as the following: misleading title tags, bad user experience, slow page speed, low quality content, an unclear path to conversion, and so on.
There are more than these issues than can be withdrawing your webpage into attracting and generating new clients. How can you fix it? Well, you can try to identify it by yourself, but it is better for you to have the help of a Phoenix SEO Services. They might be able to give a better and new SEO Strategy.
You are not gaining traffic through link building
Link building is important for any website. Yes, we are aware of that, and so do you. Why so? Well, it can help your page be connected with other sites, and it can give your business a trustworthy aspect among the users. However, if you have noticed that your link building is not attracting customers or just users to your webpage, there might be some adjustments you need to do.
The best links are built with editorial placements via email outreach. With these links, you can get re-posted or guest posted. What you can obtain with them is that it will help your website to be read by a large number of audiences. Thus, it will also increase your leads, visitors and customers. So, it is not only a matter of having links, but also about where you place them.
Ready to change your SEO strategy?
In conclusion, you might see it easy to try to manage SEO by yourself. However, in fact, there are some signs that will show you that you need a new SEO strategy. You need to always look and remember them, if you want your business to succeed and start generating money.