Search engine optimization should also focus on optimize images for SEO. Why? Because SEO of images will have a positive impact on the ranking of your website.
When performing an SEO audit, they focus on optimizing load time and identifying errors. But, optimizing images for SEO can take you to the next level.
Image SEO influences how your images rank in Google’s image section. But it’s not about that. It also affects your organic research potential as a whole. In other words. Optimizing your images will allow you to gain visibility in search engines.
Advantages of optimize images for SEO
- Increased visibility
- Increased traffic
- Positioning in the first results of searches
- Improves site user experience
- Save server memory
- Reduce the load on the server
- Boost Conversations
Our Free SEO Audit Tool will guide you on how to optimize your page and fix your website’s SEO problems
Key SEO factors for images
Understandable image URL structure
Image URLs should reflect the content hierarchy and say the essence of the image. Image URLs should follow the structure of your website. For example, from a category to a subcategory, then to a page, to a particular image.
Filename
Search engines also scan image filenames. Thus, don’t miss the opportunity to name them.
The filename should be descriptive, but not too long. It can contain the target keyword and should have words separated by a hyphen.
Dimension and Weight
A very important tip we give to all our clients: Resize your images to the display size of your website. Otherwise, your images may lose quality or affect the loading speed of your site.
Also, heavy images slow down the speed of your website. There are many SEO image optimization tools and plugins that reduce the weight considerably without sacrificing quality.
We recommend Tinypng or the Imagify plugin.
Alt text
Surely you were looking for this. Adding descriptive alt text helps you improve your ranking by associating your images with relevant searches.
It is also a need for accessibility. This is because alt text is the only option for people who cannot see the image to understand what it is about.
When you do not place alt attributes to your images, search engines consider that the image is not important. Thus, they do not rank it well.
If an image has the alt attribute, but no text, it will display the text context of the image.
If you are looking for the best agency to perform an SEO Website Audit, contact us right now.
Increase your sales and conquer new leads.
Optimizing your images not only brings you SEO benefits but also leads to improve page load time. Thus, increasing the user experience on the website.
Also, improving accessibility and providing detailed information for the visually impaired is an opportunity to increase content quality and added value.
For more information on optimizing images for SEO, contact us. Receive a Free SEO Audit and boost your brand with a detailed report on your website.
