Search engine optimization should also focus on optimize images for SEO. Why? Because SEO of images will have a positive impact on the ranking of your website.
When performing an SEO audit, they focus on optimizing load time and identifying errors. But, optimizing images for SEO can take you to the next level.
Image SEO influences how your images rank in Google’s image section. But it’s not about that. It also affects your organic research potential as a whole. In other words. Optimizing your images will allow you to gain visibility in search engines.
Image URLs should reflect the content hierarchy and say the essence of the image. Image URLs should follow the structure of your website. For example, from a category to a subcategory, then to a page, to a particular image.
Search engines also scan image filenames. Thus, don’t miss the opportunity to name them.
The filename should be descriptive, but not too long. It can contain the target keyword and should have words separated by a hyphen.
Dimension and Weight
A very important tip we give to all our clients: Resize your images to the display size of your website. Otherwise, your images may lose quality or affect the loading speed of your site.