The success or failure of a company can depend on its performance in search engines. That’s why it’s important to identify all the signs that your website needs an SEO audit. Learn how to identify them and be part of the successful organizations that include SEO in their digital marketing strategy.
If your website has any of the following problems, we recommend you ask for professional help. Boxmark Digital is the leading digital marketing agency in Chicago, Illinois and a Free SEO Audit will help you launch your business to success. The opportunity to succeed is in your hands, will you take it?
Signs Your Website Needs an SEO Audit
Search engine visibility impacts the level of traffic a website can get. That’s why SEO is so essential today. Good SEO practices will allow any site to improve its performance and increase its conversion rate.
But, if a website presents problems this will represent an obstacle to getting customers. To identify these errors, an SEO audit is essential.
What is an SEO audit? Why is it important?
An SEO audit is a comprehensive analysis of the content and structure of a website. This exhaustive analysis allows you to identify the main errors and areas of opportunity to attack. If you want to know more about an SEO audit, see our post “What is an SEO audit“.
Also, this overview allows you to establish a roadmap to seize opportunities and reach a new audience.
The SEO audit should always be easy to understand. The analysis should reveal why the implemented strategy is not working and is not achieving the goals set.
If done right, SEO can drive a 14.6% conversion rate
8 Signs Your Site Needs an SEO Audit
To help you achieve your goals and get the best performance from your website, here are 8 signs that your website needs an SEO audit.
Declining organic user traffic
Decreasing organic traffic is one of the main signs that your site has SEO On-Page problems. It can be broken links, or irrelevant or outdated content, among others, and an SEO audit is necessary to determine this.
According to the Google Search Console, we can deduce what the cause of a drop in website traffic is. To do this, analyze the general traffic graph of the site.
Depending on the shape of the peaks in the graph, there are 4 different situations:
- Technical Issue (Site-Level) Manual Action: The graph shows a sharp drop in traffic that does not recover. The drop can be caused by technical issues that prevent Google from crawling, indexing, or displaying pages to users. A manual action penalized by Google can also generate traffic to drop.
- Technical Issue (Page-Level) Algorithmic changes, Disruption: The drop is less pronounced. The lower part of the graph oscillates before stabilizing. Google’s algorithm could be the cause of this situation. Sometimes updates can be detrimental and affect regular traffic. To solve this situation, you must adapt and update your SEO approach.
- Reporting glitch: In life nobody is perfect, and Google is not perfect. Sometimes it is possible that there is actually no problem with your website. But you notice a temporary drop in traffic. You will see a sudden drop in traffic, but it will go back up to its usual level after Google fixes the problem.
- Seasonality: If your graph shows recurring peaks, it may be that the organic traffic drops are due to seasonality. This means that your product or service experiences more demand at certain times of the year. To address this situation, plan a strategy that attacks the different demand levels.
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Incorrect positioning in search engines
In order for the content to appear as the main result in searches, it is important to select the right keywords. Also, it is important to use words related to the content that users use.
Outdated SEO strategies
An updated and adequate SEO strategy will allow you to better manipulate the algorithm imposed by search engines like Google. If you work with an old SEO strategy, search engines will not index your page.
New website
The SEO audit report evaluates technical SEO, On-Page, and Off-Page. Each of these aspects identifies errors and possible solutions. This way, you will be able to start your business with a clearer picture and put in place corrective actions on time.
Conversion rate decrease
Conversion rate refers to the measure that expresses the percentage of users who have performed the desired action on the website, in a given period of time. That is to say, if your conversion rate decreases, the actions of the page are not convincing.
Our Free SEO Audit Tool will guide you on how to optimize your page and fix your website’s SEO problems
Google Search Console shows errors
Google Search Console can report different errors. These may refer to a page not found (404), cookie, or cache problems (500). Other problems are that the URL cannot be crawled by Google or it may restrict access to users with a password (403).
Although Google Search Console notifies you of these, this is not enough. To fix these problems, an SEO audit report is necessary.
Presence of pages not found
When you link to a website that does not exist, this action detracts from your site’s score. Among the parameters that Google evaluates are the links of the site. They verify that they are correct and identify errors. This is detrimental to the navigability and user experience.
If your website has these errors, Google will rate your website negatively and will position it unfavorably.
Google only loves you when everyone else loves you first
Failed redirects, broken links, and/or No-follow
One of the advantages of performing an SEO audit is to check the links. On each page there are up to 100 links and one may be the problem. A website needs correct link-building for good positioning.
Also, it requires a balance of Dofollow (30%-40%) and Nofollow (60-70%) links and the elimination of broken links.
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An SEO audit will help you find the errors your website may have that are causing problems. By fixing these errors, your website will receive a better ranking.
Why does my website need an SEO audit?
To increase your leads and traffic to your website organically, it is essential to appear at the top of Google searches. That is why it is important to optimize your site with all SEO parameters.
An SEO audit should be able to identify:
- The strengths and opportunities to exploit.
- The errors to be corrected
- What does not work and must be improved
Forget about traffic drops and problems to sell, contact us, and boost your business with a Free SEO Audit. BoxMark Digital is your best option. Hundreds of satisfied customers are our best letter of introduction. Get close to the best specialists and take your business to the next level.
