Another barrier that keeps your website from ranking higher is that you include outdated styling photography, or low-quality images or videos, and even illegible or mismatched typography. When a website seems to have a poor visual content, with even information that has not been updated in years, this raises distrust. And, let’s face it, everything is always changing, so you need to update your visual content to match with what the society is looking. Your website needs to be visually appealing, readable, so it can evoke a sense of trust. Sometimes some people might relate your visual content with the kind of products or services you offer, and decide to look for another one, more modern.