The SEO benefits of having a company blog
SEO has become a widely popular technique to improve your business’ rank, that is a fact. And among all the things that SEO brings, having a blog is one of them. You might be wondering whether it is worthy of blogging, especially if you have a small business. What good could come out of creating a blog? Actually, blogging on a frequent basis can definitely be a great help for your business. Any local SEO Company Phoenix will point that out and offer you assistance to help you go through it. Business blogging is also a marketing tactic that uses blogging to help your business get more online visibility and supports business growth. So, if you are in a city like Phoenix, full of business, you need all the tools you can get to help your business. If not convinced yet, here we present you the SEO benefits of having a company blog.
It increases your traffic
Increasing your webpage’s traffic can have many paths. But, essentially, the more your webpage is seeing by people, the higher it ranks. Through blogging, you can attract new readers.
How so? Well, just imagine the number of pages on your website and how often you update them. We know that there are not a lot of pages, and the updates aren’t done in a frequent basis. You can fix that problem through blogging. When you create a blog post, one more indexed page is created and added to your website.
This can give you the opportunity to show up on the search engine results page and drive traffic to your website in an organic way. Furthermore, when you blog, Google gets the cue that your website is active and that also helps when ranking higher.
It develops a deeper relationship with potential customers
Another benefit of having a blog is that it allows you to connect with your site visitors. Blog posting will let you show a personal side of your business, that any other marketing technique cannot achieve. You can feed the industry’s community with the relevant content you publish. Likewise, by doing this, you can establish your website as a trustworthy place with relevant and important information. Many people look for advice in posts before taking a decision about a product or service. Let your blog do that. They will find the information they were looking, and at the same time, the product they need.
It becomes free publicity
Blogging can give people the opportunity to link back to your website. When they enter a post that has an interesting topic and relevant information, it is more likely that they share it and recommend it to a friend.
By doing this, you are increasing your chances of exposing your website’s company and selling your products or services. And all that achieve only by writing a post. Furthermore, you can also try to grab the attention of journalist specialized in the industry, and create viral content.
The only thing you need is to write a post that covers an interesting topic. To do that, you need to research the market and see what are your public’s preference and constant questions. This is how you can get to write good posts, that you know will be reposted by many people, thus, driving more people into your website.
It establishes your business as a leader
A good aspect of relying on and developing a company blog is that you can begin building trust and clout within the industry you belong in. As Phoenix SEO experts, we can assure you that blogging is an excellent way to showcase information and knowledge about your industry. What you can achieve through informative content in blogs is to become a “go-to” resource for any person looking for information regarding that industry. By doing this, you’ll be enhancing your public image and turn into the next leader. Actually, it doesn’t matter if your company is still a small business. If you go step by step and post regular content with meaningful information, you can gain credibility and even compete with larger companies. It all depends on the kind of content you post. So, make sure that the information you put into your blogs is relevant and interesting for the reader outside.
It ranks better specific keywords
We know that something that matters for a Phoenix SEO Company is to rank certain keywords that can increase your business’ visibility. Sometimes, a webpage is not enough to do so.
So, one of the benefits of blogging is that you can create a post focusing on a topic that includes that keyword you are trying to position. Most of the time, when people look on the internet for some product or service, they do not enter only the word they are interested in, but a whole question regarding it.
Then, if you have a nice and interesting blog with that specific keyword, the user will enter to read it. And besides being a source of information, they can also become attracted to what you have to offer. Blogging is a good ally to bring new customers and a good space where to try with more specific keywords.
Pay attention to your blog!
Writing a blog may be difficult for you. Even more if you are not familiar with any writing skills. It can become hard for you. However, as you can see, the benefits are many, and you need to start working on it and pay attention to your blog to make constant updates. On the other hand, if you need help, you always ask your Local SEO Company in Phoenix to do it for you. Among their SEO services, this needs to be included. Make sure of that.