There’s been a debate about how it is convenient to plan our marketing and SEO strategies, if working on intuition vs using metrics is a valid debate or just one foolish people would do. Today we’ll try to start to gibe it no matter how foolish it is, because it’s something that needs to be clarified.
The beauty of SEO is that instead of forcing your message on people who don’t want to hear you, you can reverse the process. Figure out exactly what people are looking for, create the right content, and get them to look for it.
When it comes to SEO, too many companies overlook the benefits of more efficient navigation and stronger user experience principles. These may not be the keywords, backlinks, and metadata descriptions that most SEO practitioners boast about. But navigation and UX drive lasting SEO improvements. By incorporating this type of optimization into every design decision from the ground up, your site is designed for your customers and the search engines they use to find you.
So the expectation curve has gone too far and if you’re using customer data to build your SEO strategy, you’re doing what a marketer should be doing. You’re doing what anyone trying to sell a product should be doing, and that’s what you will always want. So I will create what my clients want, and after a time, i’ll know what my clients look for. I can even use SEO Audit Chicago services to learn more about them. You see, if it works that way, they’ll find you, and they’ll convert because you know that’s what they’re looking for. Does this mean you create keywords in your content? You may be, but you’re based on what your customers are searching for, not some kind of idea that “this is my topic, this is my category”.
Working on Intuition vs Using Metrics
Whether you use a free SEO audit tool or pay for it, analyzing your SEO is essential to ensure your campaigns are effectively driving the traffic and leads you want. However, if you want a deeper understanding of your audience, you need to use your own experience.
An SEO audit can help you determine what aspects of your website are driving your organic traffic and where you should go from there. By improving your organic search results, you will see an incredible increase in the popularity of your business website, perhaps even to the point where you can reduce your paid search spenditure.
This is the most obvious point, but should not be underestimated. By conducting an SEO audit, you will be able to find the issues that are wasting all your efforts that should make you perform well, but inefficiently.