When you are thinking on how todo a better SEO marketing, you have to think on different faces of the same problem: how to optimize my website, how to choose the right keywords and how to differenciate my brand, among others. But one thing you must focus on are your objetives, because aside from selling more and better, all parts of that process involve the building of a new objective. Today we’ll be talking about the objectives of Website optimization and how to discern right from wrong objectives.