When you are thinking on how todo a better SEO marketing, you have to think on different faces of the same problem: how to optimize my website, how to choose the right keywords and how to differenciate my brand, among others. But one thing you must focus on are your objetives, because aside from selling more and better, all parts of that process involve the building of a new objective. Today we’ll be talking about the objectives of Website optimization and how to discern right from wrong objectives.
Good vs Bad Objectives of Website Optimization
What even is a bad objective? Well, that is easy: one that won’t take you where you want to go. I don’t need my website to be mega cute or have the best colour scheme if that is not valued by my clients or the search engines. None of that will get me the results i need in terms of sales and user satisfaction.
On the contrary, good objectives are the ones that are focused on the set of results you need from them.
When you reach a certain goal, you need to have the best possible outcome and be able to set the next bar. All of your objectives have to be simple, clear, meassurable and have to be enough of a stretch to be stepping stones for the next big objective.
Once a goal is achieved you have to asses the rest of the strategy to see where you are and where you need to be next.
Once you start making better objectives, you can start improving on the achievements you have already reache. On the contrary, you can restart the process and optimize your site for something different. It will depend on the necessities of your company in particular.