Why is Hospitality Service Marketing Important?
Do you wonder why is hospitality service marketing important? Well, for our business today, it is essential to have a solid marketing strategy that allows us to build and position our brand. What is necessary is to attract new potential customers, and also make regular customers loyal to our brand.
In other words, it is essential to develop loyalty to our products. Therefore, resources and time are dedicated to creating brand awareness through campaigns.
Now, an industry that has a unique challenge to understand the importance of marketing is the hotel industry. These service companies need to get ahead and stand out in the current market. Selling “hospitality” is very different from offering any product. Why so? Well, since these are usually “intangible products”, that is, they are services instead of goods. Success depends then on creating in the consumer a feeling of satisfaction and desire.
In that sense, and because the hotel industry is mainly composed of services and tourism, it is essential to create a consistent brand identity.
It is for this reason that we, the marketing specialists, focus on the existence of brand recognition, so that your customers want to use your services over and over again. Then, new clients must be obtained, and in turn, maintain relationships with previous clients.
With all this being said, let’s dive a little bit more into why a hospitality service marketing is important in order to success in the new digital marketing era.
All customers choose the hotels according to the amenities and packages they offer. Our role as marketing specialists is to identify and show what are all those factors that make customers choose your hospitality service; For this, you need a thorough investigation.
If the client does not know how wonderful your service is, they will not buy it. In this sense, it is when “brand awareness” is generated. As specialists, we make sure that all information about your hotel, resort, and service is easy to find.
This is a very smart strategy that seeks to attract new customers. It is about offering incentives during strategic times of the year in order to obtain more clients.
It is very important to maintain good relationships with your regular customers. Since these will promote your service “mouth to mouth”, and on their social networks. In addition, they will create a stable income base.
SO, WHY IS IT IMPORTANT?
All the above mentioned is what can make a difference among your hospitality establishment and another one. It is what can make a person choose between your hotel or that hotel. Besides the obvious reasons of how a hospitality establishment need to have (hotel location, a good management, good customer service), the key reason to focus our attention is on having a good, catchy and efficient marketing or advertising.
And we are not saying that all the reasons do not matter. Of course, they matter and are an important factor to the success of this type of business. But, since our world has become more digitalized, we cannot only rely on those factors. The internet also pays an essential role when it comes to the success of a hospitality service.
Digital presence through good websites
As we mentioned that the promotion of a service is important, and more if it’s done through our customers and their own social networks, it is not the only thing that matters. Having a high-quality website is a must in any hospitality service. When the customers notice that a certain hotel has a trustworthy and well-structured webpage, they can feel they can rely more on the services they are offering.
Even more if the website offers the client an online booking system. This allows the person to self-book and pay through your website the services they want to purchase. The good thing about this is that they can do it by themselves and all in one place! In a world where everyone is looking for immediate responses, this is a good way of appealing to your customers.