What are the main types of keywords?
You will be able to differentiate by their length. From there, there are three types:
Short tail keywords: They are single-term. Examples are “backpack”, “dog” or “hammer”. This makes them very generic, thus, very competitive.
Middle tail keywords: They group 2 to 3 terms. They are a bit more specific and have an intermediate level of competition. Thus, it is not impossible to position them.
Long tail keywords: “T-shirt Embroidery For Businesses Bridgeview“. This is a clear example of a long tail. Group 4 terms or more. They are very specific, which means that they have very low levels of monthly searches. Hence, minimal competition.