Why have a mobile-optimized website? There are many benefits that support the action of optimizing a website for cell phones. Nowadays, about 80% of users access the Internet through a cell phone. Is that not enough?
The specialized SEO platform, Sistrix, reported that smartphone searches show a continuous increase. Meanwhile, Google queries from computers or laptops show a marked stagnation.
With these two influential facts in mind, the question changes: Why not have a mobile-optimized website?
Currently, despite these powerful data, there are companies that have not adapted their websites for mobile. By not doing so, they miss out on a huge conversion opportunity. Also, they are causing short to medium-term problems for their business.