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What is Inbound Marketing?

What is Inbound Marketing, what is it and how can I use it to boost my brand? If you are looking for answers to these questions you have come to the right post.
Today, every digital marketing professional should know the fundamentals of this technique. At Boxmark Digital, we are at the forefront of marketing trends and techniques. We are the best digital marketing agency in Chicago and your best choice

What is Inbound Marketing?

If you are starting out in the world of marketing, this little guide is for you. This technique is a set of non-intrusive strategies. Its goal? To attract consumers to a company’s website.
Likewise, this method seeks to contact the user from the beginning of the sales process. And it takes them all the way to the final transaction.

How was the concept born?

In 2009 the concept was born. The authors, Brian Halligan and Dharmesh Shah are the founders of HubSpot.
Since then, more and more companies have been using this technique. Why? Because they want more customers, generate more sales and reinforce their authority.

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How to boost my brand with inbound marketing?

  • Define your buyer persona
  • Plan and design content to meet the needs and interests of your buyer persona
  • Offer valuable content
  • Publish content in your buyer persona’s favorite channels.

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Consumer habits have changed. They are demanding and want to know that they are investing their money well. Thus, at Boxmark Digital we offer you the best digital marketing service in Chicago. Boost your brand with our proven techniques.