What is Inbound Marketing, what is it and how can I use it to boost my brand? If you are looking for answers to these questions you have come to the right post.
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What is Inbound Marketing?
If you are starting out in the world of marketing, this little guide is for you. This technique is a set of non-intrusive strategies. Its goal? To attract consumers to a company’s website.
Likewise, this method seeks to contact the user from the beginning of the sales process. And it takes them all the way to the final transaction.
How was the concept born?
In 2009 the concept was born. The authors, Brian Halligan and Dharmesh Shah are the founders of HubSpot.
Since then, more and more companies have been using this technique. Why? Because they want more customers, generate more sales and reinforce their authority.
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How to boost my brand with inbound marketing?
- Define your buyer persona
- Plan and design content to meet the needs and interests of your buyer persona
- Offer valuable content
- Publish content in your buyer persona’s favorite channels.
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