According to research by BroadbandSearch, web traffic coming from mobile users increased from 51% to 53%. A lot of people, don’t you think? Now imagine losing a lot of those potential customers because your website is not optimized for mobile. So that this doesn’t happen to you, let’s analyze what a responsive website is.
What is a responsive website?
To understand the concept of “responsive web” let’s turn to the search engine that knows everything. We are talking about Google. According to the most popular search engine, a responsive web design is one that presents a “configuration in which the server always sends the same HTML code to all devices”.
According to Google, CSS allows you to change the rendering of the page on the device. Google algorithms should automatically detect this setting if you have access to all Google bot user agents.
In short, and to be clearer, a responsive website is one capable of adapting to any device. As we have already seen, statistics show increasing web traffic coming from mobile devices. Thus, if a page is not optimized, Google will penalize them.
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Why is it important to optimize a website for mobile?
Important factors, such as Google or increased sales, are driving companies to adapt their websites to mobile devices.
When we perform a search via a mobile device, a company’s website is less likely to appear in Google’s top results if it is not mobile-friendly.
This means that if the competition has made their website mobile-friendly while our company has not, it can gain an advantage.
Benefits of a Responsive Web
- Improves user experience
- Reduces costs and maintenance
- Faster site loading
- Improves SEO
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