So, this is where SEO makes its appearance. SEO, which is short for Search Engine Optimization, is a process of improving a website to increase its visibility in the different search engines. With this process, the users or consumers will be able to find your site and become future clients, thus, increasing the exposition of your brand.
Every year people conduct trillions of searches to look for information about products and services to buy. And it is safe to say that the internet is full of web pages that are trying to offer their services or products. So, when a business creates a site to advertise their service, if it does not have the proper factors, it will get lost, and the digital marketing will get useless.