Top SEO Trends for this Summer
Search Engine Optimization has become one of the most effective ways to increase your ranks and attract customers to your website. But you need to use it correctly. If done poorly or in a bad way, your results won’t reflect the efforts you are putting into your SEO. Especially in a city like Chicago, where things constantly evolve, SEO techniques evolve as well. So, here we present you some top SEO trends for this summer.
The use of Core Web Vitals
In May 2020, Google announced a new way to measure the user’s experience, which are Loading, Interactivity and Visual Stability. These new metrics have been creating to measure the speed of the page loading, the interaction it has with clients and the stability while loading. This year it has become an important factor to pay attention.
So, don’t overlook them if you want to rank higher. With an appropriate use of this search engine bots, your webpage will be more suitable for driving more traffic to it, and getting more clients as well.
A more-focused keyword research
Nowadays, more than 50% of searches are zero-click searches. This means that more of the searches done in Google happen without the consumers having to type the query or even clicking the result. So, you need to make sure that your website, ads and blog does cover all the keywords according to what the searches are trying to look. Now that SERPs is making progress in this matter, you need to look for keywords that will really drive traffic and sales for your business. For this matter, you need to find long-tail and targeted keywords. Better think outside the box and come up with unique keywords for your business.
Cellphones are making voice search more popular. Approximately 27% of the entire global population use it for many things like calling someone, asking for directions, checking the time and so on. So, since it has become a popular trend, the voice search has also become important. But what people are looking is more specific answers to their queries with voice search, than with a normal search.
Therefore, you need to implement this new voice search optimization to your SEO techniques. It has been proven that these users are more likely to convert clients than the rest.
Artificial intelligence (AI) is also making a huge impact in the SEO techniques and marketing industry. The reason is that Google uses AI to provide the users with the results they are looking for. While there is still important to trust SEO experts to come up with strategies to rank web pages, AI should not be left aside. It can help come up with more efficient and powerful strategies that you can implement in your SEO services in Chicago. So, it will be better to implement it among them and not leave it aside.
Another important search engine that follows Google is YouTube. More than 1 billion people are users of this page. So, you need to start implementing it into your webpage. Video content need to be implemented. Then, start focusing on your video channel and make it user-friendly for people to watch your videos.
Focus on clear keywords that will reach the right set of audience. Optimize your videos and even use the YouTube’s autocomplete feature.
As you can see, there are many trends that have become widely popular this year. It is better to always research and not stay behind. SEO will always evolve, and if you want your webpage to keep having the same relevance and rank higher, you need to implement them. Look for a good SEO service Chicago and focus on a good marketing campaign, and you will see the results.