Content is key to achieving great rankings. The visibility that Google gives to sites is due to the originality and optimization of its content. Thus, we bring you a 5-Step Content Creation Process. Follow these practical tips to boost your business.
The first thing we’re going to do is the plan. There is no better way to make the most of your time than with a good calendar. Establish the periods of time in which you are going to create content. This way you will put all your interest and effort into getting the best content.
5-Step Content Creation Process
Imagine that you are going to create the weekly content for your cleaning service. Before you get confused and can’t find answers in front of a blank sheet of the paper, plan. Choose a special time for researching information such as new keywords or trending topics. Then choose another time for writing, as well as for publication and distribution.
One of the practices we recommend is the infallible Pomodoro strategy. What is it? It’s easy. It involves working in 25-minute sessions separated by short breaks. Forget procrastination and put this strategy into practice and you will immediately see the results.
Once everything is planned in a calendar, we move on to the fun part: the creation. At this stage, you must have confidence in yourself and your skills. Writing the content that will lead you to success is a matter of practice.
Write and write until you get the text that you think will strike a chord with your audience. If you need more information, we recommend our post How To Get Good SEO Copywriting.
You already have the content ready, now it’s time to make it known. Publishing it is the easy part. Distributing it is the hard part. To do this you must have a presence on different social platforms. This way your message will reach a larger audience. If you don’t know how to automate your publications, we recommend our post: Best Tools To Automate Your Digital Marketing Strategy.
Part of getting your message out to your audience has to do with SEO. Imagine you write the best content. But, nobody sees it. Why? Because it is not optimized for search engines.
That’s why it’s important to have a proper optimization of your website. As well as good SEO optimization of the content writing. If you don’t know what we are talking about, this guide is for you: Website Optimization in Chicago: How To Rank Better.
After you’ve done all this, all that’s left to do is to check the metrics. If your audience liked your post, they will let you know through the metrics graphs. Otherwise, you will have to try again with another strategy.