Blog posts have proven to be an important part for a SEO strategy, if used and applied well. And writing these posts require certain skills. Perhaps you might think that you only need a topic, your selected keywords, and that it’s. Anyone can write a post and stuff it with keywords so “it can attract as many people as it can”. Actually, if you over-use keywords, it can affect the readability of your text. Plus, Google can also notice this, and it can affect negatively your rankings. It sometimes happens that when SEO audit Chicago is done, bad blog posts have been the source of some bad raking. You need your blog to be interesting and enjoyable, so the reader is also interested. And when this happens, people will share it with others. This can increase your rankings, especially in a city like Chicago , where many people are constantly looking for information. Then, you need to improve your writing skills. Here are some tips for an excellent SEO-friendly blog post.