marketing tips Archives - Boxmark Digital

How to Combine Web Design and SEO for More Efficient Pages

boxmarkd_admin — Fri, 18 Nov 2022 16:59:58 +0000

Using web design and SEO techniques together is a great idea to create more efficient pages. If you are wondering how to combine design with SEO for better results, stay here. In the following article, you will learn all about how to combine web design and SEO to get more efficient pages.

How to Combine Web Design and SEO for More Efficient Pages

Page Structure

The structure of your website pages is a key factor in improving the effectiveness of your site. There are a few different types you can choose from, such as scrolling pages.

But there is one type that we at Boxmark Digital recommend: the single-column layout. This layout provides the user with an easy way to see all the content on a single screen. It also ensures that important information doesn’t get lost at the bottom of the page.

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On-Page Elements

When designing pages, it’s important to understand the purpose of each individual page. What does it need to do? How can we ensure users will be able to find what they’re looking for as quickly as possible? It’s also important not just to design the look, but also the functionality. Users should be able to find what they are looking for on your site. Be sure to optimize your pages with text links that are descriptive and keyword-rich.

Title Tags

Web design and SEO are two different but complementary fields. Learning how to combine them can help you create more efficient pages.

The title tag of your page is a crucial component of the user experience. It will be the only thing people see in their browsers when they visit your site. For this reason, the title tag should describe what your page is about. Search engines use this information as one of many factors to determine what content ranks well in the SERPs.

Using a keyword phrase such as web design and SEO in the title tag will help boost these rankings. It will also increase traffic from relevant searches.

Meta descriptions

One of the best ways to get the most out of your website is by combining web design with on-page optimization. There are many ways that you can do this, but the most important part is understanding what both of these things are and how they work together.

Keywords

Web design is more than how a page looks, it’s also about how users will interact with the content on that page. Remember that you are designing the site not only for yourself but also for your audience. If you don’t know who your audience is try creating personas or using surveys.

To create an efficient user experience, web designers need to think of both UX (user experience) and UI (user interface). You can create an efficient user experience by reducing the number of pages a visitor has to click through to find what they want.

Image Optimization

Adding images to your page can increase the time that people spend on your site. This can lead to more conversions, which is great! But, if you don’t optimize the images on your site for search engines, it won’t have much of an impact.

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The post How to Combine Web Design and SEO for More Efficient Pages appeared first on Boxmark Digital.

How to Take Advantage of Google My Bussiness

boxmarkd_admin — Mon, 07 Nov 2022 18:40:09 +0000

There is a tool on the market that is so powerful it can catapult your business to the top. At Boxmark Digital we want you to do well. That’s why today you’ll learn about How to Take Advantage of Google My Bussiness.

Let’s start at the beginning. Google My Business is Google’s platform dedicated to local businesses. If you have a business with a physical store must have it on Google My Business. If you have a physical store and you are not yet registered in Google My Business, now is the time to do it.

Not only will you appear when they search for your business or the keywords + city you have optimized. You will also appear on Google Maps.

If your business does not have a physical store. Don’t worry, it is not essential. You can still take advantage of this powerful tool.

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How do I register in Google My Business?

The process is very simple. Too simple. All you have to do is fill out a form and upload images of your physical store (remember to choose the most attractive and best quality ones). Google will ask you to check that your business is correctly located on the map. You will also have to verify that your business details, opening hours, and payment methods are correct. Choose the categories that best suit your business.

Tip: Be sure to say all the fundamental information about your business. The more information you provide, the easier it is for a potential customer to become a loyal customer.

It is also advisable to place the main keyword in the title of the company profile. Also, take advantage of the description to tell in a natural way the activity of your business.

Avoid spamming and place the keywords in a measured and semantically matching way. Do not over-optimize because Google is not stupid. If it discovers that you want to cheat, it will penalize you.

Another advantage of optimizing Google My Business is that customers will be able to review your business. There is no better advertising than a satisfied customer. So, after you close a sale, invite your customers to leave a review. Remember that reviews will be visible in local search results.

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How to Take Advantage of Google My Bussiness

You have the opportunity to be as big as those brands with SEO. A well applied SEO will take you to the top and allow you to own a great business.

Great brands didn’t position themselves on their own or by magic. They did it thanks to a formula. Do you want to know which one? Take note.

McDonalds, Coca-Cola or Starbucks are great brands thanks to their innovative marketing strategies and a constant search to satisfy their customers’ needs.

If you want your business to stand out from the crowd and achieve success, hire Boxmark Digital!

The post How to Take Advantage of Google My Bussiness appeared first on Boxmark Digital.

Building a website based on your necessities

boxmarkd_admin — Tue, 25 Oct 2022 17:14:10 +0000

We are contantly bombarded with a lot of magical recipes about what we “should” be doing to have a succesful page: You nedd this in your home, you have to have this section or another… But you just should be building a website based on your necessities and only you know what they are asides from the basic.

If you want prospects to be your customers, create a Contacts subpage. It should contain your contact details and the address of your company headquarters. Keep in mind that users are increasingly using mobile devices. Therefore, it is very convenient to provide a phone number that can be clicked and automatically connect visitors to your business. Other than that…. all bets are off.

You never want to make it difficult for customers to get in touch with you! In order not to lose visitors to your competitors, you need to make sure your contact information is easy to find on the website. Many people recommend placing it in the upper left or upper right corner of the home page. Best practices also include keeping your contact details on every page of the site. Make sure you provide multiple ways to get in touch! This can be an email address, phone number, hours of operation, or even an address that can be added via a Google Maps link.

If you don’t plan to accept payments through your website (like Apple Pay), you don’t need to do much setup. If you are a retailer or service provider and want to offer your customers the ability to pay online. But then you need to use an external service to receive your payments.

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Building a website based on your necessities is harder than you think!

This is important because it’s the only advice that will help you in really all situations. Once you’ve identified your target market’s language targeting, it’s time to start thinking about each market’s keywords and the ones they share with you. If you don’t optimize your content. (Including service pages, product descriptions, or blog content) with the correct localized keywords for your target market. Users are significantly less likely to find your product or service in the local SERPs.

When optimizing your website for conversions, focus on driving visitors to a specific goal. Whether it’s joining your email list or purchasing one of your products. Just like Google, you want to give your audience what those consumers want.

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Increase your sales and conquer new leads.

Business websites are often used as a place for general information about your business or as a direct platform for e-commerce. Whether you’re building a simple website to introduce your business, or a more complex e-commerce website, the most important thing you need to do is simply say your business on the home page.

Know what your company does. Distill what your company does into a clear, concise statement and lead with it. Visitors should be able to understand what you are doing within seconds of landing on your homepage. A few well-written pages are more effective than dozens of poorly-written pages.

The post Building a website based on your necessities appeared first on Boxmark Digital.

Conversion Techniques in Local SEO

boxmarkd_admin — Mon, 24 Oct 2022 19:49:02 +0000

Conversion rate optimization plays an important role in business online. Ultimately, optimizing a website is all about getting as much qualified traffic as possible. This makes traffic generation the first key ingredient in improving conversion techniques in local SEO. In the second step, the existing content must convince the visitor to convert.

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When optimizing your website for conversions, focus on directing visitors to a specific goal, whether it’s joining your email list or purchasing one of your products. Just like Google, you want to give your audience what those consumers want.

Any good web design and digital marketing agency knows the importance of generating conversions and will work hard to ensure that a website is designed to achieve this. Therefore, there are many ways to optimize a website to generate conversions. Here are some tips that can help increase the number of qualified leads your website provides.

The best Conversion techniques in Local SEO

Conversion is the process in online marketing that leads to a clear conclusion: sales or hiring. Users transform from visitors or prospects to buyers or customers. In technical terms, it also means user “conversion”.

Conversion rates are often used to measure the effectiveness of advertising or SEO campaigns. Conversions can be done in different ways, which can include subscriptions to newsletters in addition to buying in the online store. A branch of SEO is conversion optimization or conversion rate optimization.

There is no specific conversion goal for every business, and you can have multiple desired conversion goals. Now it’s a matter of hitting those conversion goals and gradually increasing the conversion rate. Conversion rate is the percentage of your conversion goals that are met. If your goal is to sell 50 products and you’ve sold 20 products so far, your business conversion rate is 40%. To improve this ratio, we use conversion rate optimization (CRO) techniques, which when combined properly, both CRO and SEO can work wonders.

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Increase your sales and conquer new leads.

The main idea is to post regularly and provide relevant and timely advice in discussions. Don’t be too hard on sales when you’re on a local forum. Instead, consider the topic of each discussion. Then determine how you can help present your company as a leader and a trusted source of information.

In order to have a chance of appearing on the front page of the SERPs, you need to focus on creating content that answers specific audience questions. To increase your chances of increasing conversions, improve the customer journey by answering their inquiries.

The post Conversion Techniques in Local SEO appeared first on Boxmark Digital.

Reject the charlatans for the real deal

boxmarkd_admin — Mon, 17 Oct 2022 15:45:58 +0000

You can’t take any deal that comes flying your way, and you can’t let matters slip out of your control. There are a lot of people in marketing that think they can do anything they want and they actually don’t. If you ever gott caught in their lies and confidence by now you already know how to reject the charlatans for the real deal professionals. For anyone that does not, here you will learn how to profect yourself.

When you advertise online, people can see it wherever they are (provided you don’t geo-restrict the ad). This allows you to easily expand your company’s market reach and engage with a larger audience through various digital channels.

These companies seem to hold these newsprint assets forever. How did they achieve this vaunted status, and how does Google treat the ads of these companies differently than other advertisers? What do you think of these ads and their accolades in newspapers and search engines?
Well, some of the fake agencies don’t know so they keep wasting client’s money in this kind of ads.

Read about Choosing a SEO Marketing Company

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Reject the charlatans for the real deal!

Over the past decade, digital marketing has become an important part of a company’s overall marketing strategy. It allows companies to tailor messages to reach specific audiences, allowing them to market directly to people who may be interested in their products.

Online marketing Chicago should be one of the main focuses of almost every company’s overall marketing strategy. There has never been a way to stay in touch with your customers like this before, and there is no other way to provide the level of personalization that digital data can. The more possibilities you have with digital marketing, the better you can take advantage of your company’s growth potential.

Learn how the Digital Revolution Changed everything

Because digital marketing is a rapidly changing field, companies must keep up with emerging strategies. There are many ways companies can do this, some of which are the responsibility of digital marketers, while others are perfect for a one person job strategy.

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The post Reject the charlatans for the real deal appeared first on Boxmark Digital.

Building the Best Website in the Industry

boxmarkd_admin — Tue, 11 Oct 2022 15:36:59 +0000

It is key for any business that’s looking to be the best in it’s industry to have the skills for building the best website in the industry too, but never say it.

You need to have the confidence to have a great website and let the costumer find it, loose themselves in it and have it filled out with as much great content as posible. The idea is simple: let the other people talk of how you’re better, and once they’re here, wrap them up and make their own hype drag the customers to the cashier line.

If you were an industrial pump manufacturer, you would search for “industrial pump manufacturer” and enter the domain name of the top results. The report shows you what topics your competitors are writing about and how each one is doing.

This is an area where you need to focus on the wider industry to understand upcoming changes that could affect your position relative to your competitors. A Free SEO Audit Chicago companies have reported is a great source of industry information.

You may be wondering, “How do I find all this information?” Try searching online for research that others have done on your goals. Find magazine articles and blogs relevant to your target market. Look for blogs and forums where people in your target market share their opinions. Ask your current customers for feedback.

Discover techniques for keyword optimization

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The Hard Work o f building the best website in the industry

Analyze competitors. What did they do right and what did they do wrong? Who are they targeting and how? Which of your campaigns are working? How much do they sell for? Monitor your competitors to meet buyer needs.

Now that you’ve collected all this data, it’s time to analyze it in a way that you understand where you stand compared to your competitors. As part of this analysis, you’ll also look for opportunities to improve your strategy and potential threats to watch out for.

Learn how to do local SEO optimization efectively

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Here’s a hint before we dig in: Your target market is not “everyone” (unless you’re Google). Your task in defining your target market is to identify and understand a smaller, relevant niche so you can dominate it. It’s all about narrowing your focus while expanding your reach.

Targeting a specific market does not mean that you are excluding people who do not fit your criteria. Rather, target marketing allows you to focus your marketing dollars and brand message on a specific market that is more likely to buy from you than other markets. This is a much more affordable, efficient, and effective way to reach potential clients and generate business.

Determining your target market isn’t as simple as guessing who your customers are, or hoping for a certain demographic. Instead, it requires an in-depth review of your products and services, the marketplace, your potential (or current) customers, and more.

The post Building the Best Website in the Industry appeared first on Boxmark Digital.

Getting Better Feedback from Marketing Agencies

boxmarkd_admin — Wed, 05 Oct 2022 19:59:41 +0000

Many agencies have perfected their sales pitches, but can they back them up with facts? One of the best ways to evaluate an agency dedicated to digital marketing chicago before doing business with it is to asses if you’re getting Getting better feedback from other marketing agencies. You can do this through their case studies, if they have one, or just engage in conversations and ask relevant questions about previous projects. If their other clients have similar backgrounds or goals that align with yours, you can easily tell if their marketing efforts align with your business as well.

An experienced agency can provide you with case studies and reports that will give you peace of mind and help you build the trust you need in such partnerships. Another green light when evaluating a marketing agency are reviews from clients! In 2022, you can count on people leaving positive and negative feedback on almost anything! Don’t forget to check reviews of potential agencies and chat with their past clients if possible!
In some cases, customer feedback is not solicited. Digital channels such as social media accounts, websites, videos, etc. are great places to get feedback on products and services. Often, customer reviews and reviews on social media are designed to help other prospects guide their decision-making process, but they are just as useful for understanding a customer’s perspective.

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What's the best way of getting better feedback from marketing agencies?

The best way to get customer feedback is one that scales with your business and has a meaningful impact on your customer experience. Your best bet is to combine a healthy mix of quantitative and qualitative methods, considering the speed and type of customer insights your business can easily leverage.

When evaluating a digital marketing agency, you need to ask the questions that matter most to your brand’s success. We could list 8, 18 or 80 questions to ask, but in the end this list is just a guide. What you should really be asking considering your objectives is “what do you think is essential?”.
Regardless, it’s important to do your research before hiring a marketing agency. To determine if they are the right fit for your business, asking the right questions will help you choose the right agency for your brand’s success.

Objectives for website optimization

Choosing the right marketing agency for you

There are a lot of possible questions to make when looking for the perfect service. Depending on your specific goals and needs, there are other questions you’ll want to answer. Before you call the agency for the first time, take some time to think about them.

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The post Getting Better Feedback from Marketing Agencies appeared first on Boxmark Digital.

Objectives of Website Optimization

boxmarkd_admin — Wed, 28 Sep 2022 19:42:36 +0000

When you are thinking on how todo a better SEO marketing, you have to think on different faces of the same problem: how to optimize my website, how to choose the right keywords and how to differenciate my brand, among others. But one thing you must focus on are your objetives, because aside from selling more and better, all parts of that process involve the building of a new objective. Today we’ll be talking about the objectives of Website optimization and how to discern right from wrong objectives.

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Good vs Bad Objectives of Website Optimization

What even is a bad objective? Well, that is easy: one that won’t take you where you want to go. I don’t need my website to be mega cute or have the best colour scheme if that is not valued by my clients or the search engines. None of that will get me the results i need in terms of sales and user satisfaction.
On the contrary, good objectives are the ones that are focused on the set of results you need from them.

Discover the power of SEO marketing!

Reaching Goals

When you reach a certain goal, you need to have the best possible outcome and be able to set the next bar. All of your objectives have to be simple, clear, meassurable and have to be enough of a stretch to be stepping stones for the next big objective.
Once a goal is achieved you have to asses the rest of the strategy to see where you are and where you need to be next.

Once you start making better objectives, you can start improving on the achievements you have already reache. On the contrary, you can restart the process and optimize your site for something different. It will depend on the necessities of your company in particular.

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The post Objectives of Website Optimization appeared first on Boxmark Digital.

Mutual Relationships for Inbound Link Generation

boxmarkd_admin — Wed, 28 Sep 2022 16:59:19 +0000

When building your blog for a webpage or when focusing your efforts in bettering the SEO standing of your website, it’s impossible to ignore that there will often be situations where you focus solely in your site’s links and interactions. That is not ok, as google won’t give you priority if you are constantly self referencing. You need to understand it is important to maintain mutual relationships for inbound link generation with other pages in the industry.

What is Inbound Marketing?

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Mutual Relationships for Inbound Link Generation with Other Pages

Something Google values a lot is that you are considered an authority by your peers. It helps you position high in the search engine, but what does it mean? Well, it means your articles are being cited and that people reference you. To achieve that you need to be able to do the same for others. When Google sees you using external sources it belives you more, and you can still link yourself.

How to get Good at SEO Copywritting

Then Cite and Link Everyone!

You know that’s no good! Everything you do to exploit something you know works in SEO eventually backfires when you get cocky and overdoit. This is not different: you need as many links as you can get into every article but limited to the number of words, how many names and keywords you mention, the topic. how many people are talking about it… Sometimes you will get a dozen in, sometimes 2 or 3. The important part is that when you use it, you use them related to something you had already said in the context of the article.

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Nothing lives in a vacuum, so next time you are planning on link building you can have in mind that you will build someone else’s links, so maybe you need to partner with them so they do the same for you.

The post Mutual Relationships for Inbound Link Generation appeared first on Boxmark Digital.

The Power of SEO Marketing in Chicago

boxmarkd_admin — Tue, 27 Sep 2022 16:45:54 +0000

Chicago is a tough market. It’s untamable, with people and businesses comming and going, offering their services in one of the biggest and bussiest trade centers of the world. With a bulging economy and a flourishing industry, varied services and a 58 million tourists a year (as of 2018) one must consider the power of SEO marketing in Chicago the primary tool to sell our brand to foreigns and locals alike.

Does it Really Matter?

In a city this populous it’s not easy to actually make a dent in the market. You’re practically never the only one offering a certain service and there’s a lot of new people all the time. Different parts of the city almost act as different towns and everything is always for sale and always has a buyer.
The only way to actually be relevant comes from how you differentiate from others, and then, how you let people know of those differences. Is not enough to be different and have a niche. You need that niche to know you because if you sit back in your corner and are different without no one noticing you are already doomed.

Find the Best Tips to Optimize Your Website

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The Power of SEO Marketing in Chicago

With it’s unique demography and situation, SEO marketing is a way you can inexpensivelly position your business in a way people in the city actually see it when it is catered to their needs and in the right moment.
Everyone uses Google for searching things like the services they need and the places to go. Use that, bring some of that all encompassing network to show off your services, your products and form a group of clients that strenghten that with more traditional ways of promoting your service like word of mouth. Use Seo Services Chicago to better your business’ presence.

The Best SEO Tips for Begginers

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Don’t let the appearences fool you: the power of SEO marketing is at its strongest when used on a big city like Chicago.

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