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How to Improve Your Positioning With Local SEO

Finally! You’ve been waiting for this article and finally today we’re going to talk about how to improve your positioning with local SEO. The world of SEO is vast and it’s easy to get lost. But, with this mini guide, you will get the most out of your efforts.

Let’s get started!

In this article, you will learn what it is and how to improve local SEO focused on a specific location.

How to improve your positioning with local SEO

What is local SEO?

Local SEO is search engine optimization focused on a certain location. In other words, local SEO allows you to appear in top positions for specific locations.
For example. Let’s say you want to position your Mexican burritos website in Aurora. With local SEO you will be able to reach the local audience. How? Easy. Use the following formula: keyword + en + locality. In this case, it would be “burritos in Aurora“.
When you search for something, especially on your Smartphone, sometimes Google suggests local businesses. This is how local SEO works.

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Why is it so important to improve local SEO?

If you have a business focused on a specific city you want to attract customers located in that city, right? Well, that’s exactly why it’s so important. It’s about standing out above the rest in the searches they do from the location of your business.
Let’s take an example:  Juan has opened his coffee shop in San Diego. It’s his first time and he doesn’t have much idea about suppliers. So he decides to look for distributors to have everything he needs in his restaurant.
What do you think he will do?
Ask his neighbors about a vegetable wholesaler or take his Smartphone and search for “vegetable wholesaler in San Diego”. Unless Juan knows that his neighbors are in the vegetable wholesaler business, everyone would turn to Google.
And, what will he find in the first few Google results? That’s right. A section with Google Maps and locality websites. These results are displayed above the organic Google results. So you have to be clear about the importance of knowing how to do local SEO on Google.

How to do local SEO

Doing SEO is a science. And, unsurprisingly, so is local SEO. Learning all about local SEO in a single article is a bit far-fetched, but we don’t want you to go away empty-handed. So below we’ll give you two ways of how to do good local SEO.

Betting on On Page SEO

Positioning for a location does not mean that you neglect SEO On Page. You will have to “seoptimize” your website for SEO on Page and off-page.
We have talked about SEO on Page before. Here are some articles about SEO on Page that will help you.
The advantage of not neglecting the SEO on Page is that if you manage to position the keyword in question you will appear twice on the first page of Google:
The result on the map by Local SEO and the organic result by the optimization of your website.
Include your location among the keywords
Whatever business you have, don’t forget to include your location in some points and texts of your website.
If you’re going to set up a business in Aurora, you’d rather rank well in Illinois than in another state in the country, right? Well, the same is true for many businesses: dentists, lawyers, physical stores, gyms, and a long etcetera.
The visitors that will become customers will be from your city. Thus, you must include your city next to the keywords. Add your city to the keywords you use in your titles and texts. Don’t forget the ALT attributes of the images.

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We are Boxmark Digital, a team of web developers and SEO experts who can help you build an amazing website and position it at the top of Google search results.

Great brands didn’t position themselves on their own or by magic. They did it thanks to a formula. Do you want to know which one? Take note.

McDonalds, Coca-Cola or Starbucks are great brands thanks to their innovative marketing strategies and a constant search to satisfy their customers’ needs.

You have the opportunity to be as big as those brands with SEO. A well applied SEO will take you to the top and allow you to own a great business.