It is key for any business that’s looking to be the best in it’s industry to have the skills for building the best website in the industry too, but never say it.
You need to have the confidence to have a great website and let the costumer find it, loose themselves in it and have it filled out with as much great content as posible. The idea is simple: let the other people talk of how you’re better, and once they’re here, wrap them up and make their own hype drag the customers to the cashier line.
If you were an industrial pump manufacturer, you would search for “industrial pump manufacturer” and enter the domain name of the top results. The report shows you what topics your competitors are writing about and how each one is doing.
This is an area where you need to focus on the wider industry to understand upcoming changes that could affect your position relative to your competitors. A Free SEO Audit Chicago companies have reported is a great source of industry information.
You may be wondering, “How do I find all this information?” Try searching online for research that others have done on your goals. Find magazine articles and blogs relevant to your target market. Look for blogs and forums where people in your target market share their opinions. Ask your current customers for feedback.
The Hard Work o f building the best website in the industry
Analyze competitors. What did they do right and what did they do wrong? Who are they targeting and how? Which of your campaigns are working? How much do they sell for? Monitor your competitors to meet buyer needs.
Now that you’ve collected all this data, it’s time to analyze it in a way that you understand where you stand compared to your competitors. As part of this analysis, you’ll also look for opportunities to improve your strategy and potential threats to watch out for.
Here’s a hint before we dig in: Your target market is not “everyone” (unless you’re Google). Your task in defining your target market is to identify and understand a smaller, relevant niche so you can dominate it. It’s all about narrowing your focus while expanding your reach.
Targeting a specific market does not mean that you are excluding people who do not fit your criteria. Rather, target marketing allows you to focus your marketing dollars and brand message on a specific market that is more likely to buy from you than other markets. This is a much more affordable, efficient, and effective way to reach potential clients and generate business.
Determining your target market isn’t as simple as guessing who your customers are, or hoping for a certain demographic. Instead, it requires an in-depth review of your products and services, the marketplace, your potential (or current) customers, and more.