Link building and outreach are two ways to help your business rank top for selected keywords, drive organic traffic, and build credibility in your industry. This kind of link-building is all about getting third-party websites to link to yours to improve your rankings. Link building brings more traffic to your website and improves its ranking in search engines, which is the ultimate goal of SEO.
Your link outreach is one of the ways you should build links. Use email and social outreach to get people to post your content on their website so you can get backlinks. Obviously, that is after you create quality content. That said, this content creation is the first and foremost problem for small businesses.