It is necessary for businesses to make a difficult decision about which platform is right for their needs. This dichotomy remains confusing and misleading to those new to online advertising. So, keep on reading to learn more! Is Facebook better for advertising than Google?
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Google AdWords is the world’s largest and most popular PPC advertising platform. Paid search focuses on the targeting of keywords and the use of text-based advertisements. Advertisers using AdWords bid on keywords. So, each time a user clicks on an ad, the advertiser is charged a certain amount of money. Also, one of the main advantages of using Google as an advertising platform is its immense reach.
This is a prime example of “paid social,” or the practice of advertising on social networks. Facebook has become a lucrative element of many businesses’ digital advertising strategies. Also, it helps users find businesses based on the things they’re interested in. And Facebook ads are powerfully visual!
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So, is Facebook better for advertising than Google?
Both are incredibly powerful advertising platforms. You could say that the two platforms are complementary. Thus, the ways in which the two platforms have evolved independently of one another shows that AdWords and Facebook should be used in concert.
Harnessing the power of both is a remarkably effective advertising strategy. However, it necessitates a dual advertising strategy that aligns with the strengths of each respective platform. Although marketing messaging can remain consistent across both Google AdWords and Facebook Ads, it’s vital to understand how best to use each platform for maximum ROI and greater business growth.
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