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Tips to Optimize Your Calls to Action in Email

Tips To Optimize Your Calls To Action

Think back on the emails you receive from the brands you support. How do they entice you to read further? They almost certainly have a precise call-to-action button. So, here are some tips to optimize your calls to action in the email.

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Use action-oriented text

Be sure to use striking, actionable text to draw readers in. Skip boring words like submit, enter, and even click here in favor of more compelling verbs like getting, read, and try. Then, couple those with text relating to your specific offer.

Make your button text large and legible
Your call-to-action button text should be large enough to read easily. But not so large to be considered obnoxious. So be sure your button text is big enough to draw attention, but don’t overdo it.

Watch your hierarchy

Sometimes you’ll have other links, images, and buttons that aren’t your main call to action. So, be sure those extras are not distracting. The entire goal of your email is to get someone to click on your primary button.

Marketing online is already popular across all industries. Also, now you know tips to optimize your calls to action in email. So, why wait? Our Digital Marketing Agency will take care of it. And follow us on Facebook  for more about what is internet marketing.

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