Think back on the emails you receive from the brands you support. How do they entice you to read further? They almost certainly have a precise call-to-action button. So, here are some tips to optimize your calls to action in email.
Use action-oriented text
Be sure to use striking, actionable text to draw readers in. Skip boring words like submit, enter, and even click here in favor of more compelling verbs like get, read, and try. Then, couple those with text relating to your specific offer.
Make your button text large and legible
Your call-to-action button text should be large enough to read easily. But not so large to be considered obnoxious. So be sure your button text is big enough to draw attention, but don’t overdo it.
Keep it brief
If you’ve got large, actionable text, you’ll need to keep the copy short. Two or three words is okay but no more than five or six.
Try using the first person
Changing button text from the second person to the first person results in a 90% increase in clicks. Those results are dependent on the product and personality, but numbers don’t lie.
Use bright colors
Go for something that’s eye-catching without being too distracting. Also, remember that your button colors will depend on your brand. And use a contrasting color to be sure your call to action stands out. Not sure what color to choose? Try out many until it feels right!
Always add white space
Be sure to include a white space around your call to actions. The extra white space helps create a visual break and draws the reader’s attention right where you want it. Also, it is a simple way to make your call-to-action button stand out.
Watch your hierarchy
Sometimes you’ll have other links, images, and buttons that aren’t your main call to action. So, be sure those extras are not distracting. The entire goal of your email is to get someone to click on your primary button.
Marketing online is already popular across all industries. Also, now you know tips to optimize your calls to action in email. So, why wait? Our Digital Marketing Agency will take care of it. And follow us on Facebook for more about what is internet marketing.