How to Improve Image Search Ranking on Google
Google image search works very much like a normal web search. Googlebot must be able to crawl, index and understand what your images are about. This will improve your image search ranking and overall SEO in google. Let’s find out how.
What is an image search and how does it work?
Images and pictures are another way to look for things or information on the internet. Nowadays the regular way for doing a search through a key word or phrase is no longer the unique one. A customer can also do it through images on a search engine like Google.
And, what does this mean for you in terms of your business? Well, this means that you have another way to increase the views on your website, and so, drive more traffic towards it. A Google Image SEO is as important as a normal SEO.
After you supply a photo, Google goes to work. The company’s blog post explains that Google analyzes the image, and creates a mathematical model based on shapes, lines, proportions, colors and other elements. It then matches the model against images already in Google’s index.
Then, once the Google’s algorithm is on, these searches can lead to your website. So, this attracts more customers to your website and become more relevant to your business.
Google is working intensely on improving this way of searching. The company wants to put more emphasis on the quality and relevance of the images or pictures. Therefore, your business need to also put more emphasis on this. You need to make sure that the images your page count with, are the right ones and are relevant to what you are offering.
How does SEO work for images?
Image optimization at the SEO level is one of the most forgotten parts when working on a website and at the same time one of the most important.
It is important, because, as we said before, it can help your website rank higher on the search engines. So, time has passed where you only need to take care of the content you are showing on your website, but also the images you are uploading. Let us reassure you that both of them go hand in hand in order to have a good website, and thus, a successful business.
Tips to maximize image search ranking by SEO
- Use a relevant image that matches your text.
- Pick a good file name for your image.
- Make sure image dimensions match the image size as displayed.
- Reduce file size for faster loading.
- Add a caption, if appropriate, for easier scanning of the page.
- Use image alt text.
Do images affect SEO?
Yes, they do. When you use large images, it can affect the user experience and image SEO, and it will cause Google to penalize your website ranking. Let’s face it, your users will get frustrated if pages on your site take too long to load. Sizing an image not only refers to the width and height of an image but also the resolution quality.
Our SEO Services Chicago not only focuses on the regular search ways we all are familiar with. As a professional SEO Firm, our services include the images too. We know how important Google Image Search is. So, we work in order to not only offer you a strong content with the right keywords, but also the aspect of the website, that comes with the images it contains. We focus on website optimization by improving these aspects of your website with good, related images that contribute to your website’s traffic.
How do people search on the Internet?
Technology and the Internet are the best allies for consumers who want to be informed: thanks to smartphones, bar scanners, social networks or Web pages that compare prices or offer discounts, we are the buyers with more prior information about what we want or need to acquire for our satisfaction.
Here is the importance of the online market for products over the Internet, as 80% of people research the Internet before buying. Therefore, these buyers already have in mind the price they are willing to pay and the potential savings they are going to obtain before they even step into a store and buy.
That is why it is important to offer them good content through a customer-friendly website. Let’s keep in mind that not only the content is important, but the images work as well towards building a relationship of trust between the business-client. So, knowing how to improve image search ranking on Google is no longer necessary but mandatory.