As we have stated before, a mobile optimized website can make the visitors stay in there for longer periods of time. When a webpage is easy to navigate, it will make your visitors want to continue searching different things on your content. Also, they will be able to interact with your site, and even leave a review.
This can create a deep connection with the user. And what is best, it can even turn this visitor into a loyal customer for your brand. Remember that what sustains a business is, in most of the cases, a strong customer-client relationship.