Tips to Boost SEO in the Fall
So, fall is about to come into our lives in Phoenix and elsewhere. Many things will change in our lives. For example, the temperature will decrease, and the weather will not be as hot is it used to be during summer. Likewise, tree leaves will change their color, plants stop making food, some animals prepare for the long months that are coming, and you prepare your clothes for the colder months. Though many things change, there is something that keeps on going. People will continue their internet search. In fact, they will be looking for other things like how to adjust to fall, or things and services to get during this new season. They will use their smartphones, computers and laptops. Your webpage should be ready to answer any quest the users have. With the right local SEO company in Phoenix, you can make your business’ webpage to rise to the top of the list. Here are some tips to boost SEO in the Fall.
Create Seasonal Content
As with everything in life, things and preferences will change according to the season we are. So, an excellent way to engage your audience and new one too is through the use of seasonal content. There can be some new type of content and topics that your users are looking now this fall.
For instance, you can offer your users some seasonal sales on many things they will use now. Likewise, you can adjust the color of your products, or the message you display on your website, as well as their posts and blogs. What you should do is to discover what the trending keywords are, and how you can create content around that.
Add New Products
One thing you can consider while receiving a new season is to introduce new fall-related products into your business. It is said that the fresher the portfolio is, the interesting it becomes to any search engines. You need to think about adding products that you know your customers might need during the fall. Of course, any product that is related to the industry you belong to. Do not forget to introduce it with a great product description, a good photograph and an appealing title. In this way, your consumers might get attracted to that, and you will create the need in them to purchase it.
Create keyword rich landing pages
During holiday, some customers will be searching for specific terms. Then, one way to increase your traffic is if you create landing pages with specific keywords. As we said earlier, it is important you look for the most searched keywords during this season.
With them, you can begin creating some pages that relate to that content, like post or new pages with relevant information about it during fall. You can even use some similar keywords and add them to these pages. The thing is that you have what the user is looking for.
You have created some new pages and interesting content that relate with the season and your customer’s search. Now, you need to create some links. This is for people to not only enter to one page, but keep on researching page after page, with all the links you have. Likewise, you also need some help of some social media. You can use accounts like Twitter and Pinterest to promote your webpage, or do it via email newsletter. Of course, do not forget to make sure that your content is stuff that will interest people so much that they want to share it. Use holiday and seasonal content and promotions to generate buzz, too.
Get Creative with Your Marketing
Once you have started with a marketing strategy, it is sometimes hard to change it since it seems to be working really well. Well, you can stick with it if it works, but it is never a good idea to become creative, especially if you want to connect with new clients. And fall gives you that opportunity.
So, while some SEO companies focus on creating a strategy where they combine all data and unique ideas to help reach their target market during the whole year, focusing on a specific season is not a bad idea. You might know that this time of the year is all about pumpkin spice, apple cider, cozy sweater, falling leaves and colder weather. With all that into consideration, you need know how to incorporate them into your SEO campaign.
Or if you seem to not come up with ideas, our SEO Services in Phoenix can create them with you. Something to remember is that it is not a good idea to always stick with the same. The key to a successful website and business is to be constantly evolving. You need to add new and fresh marketing ideas. Try to make your site fresh, fun and applicable to the season we are in. Then, use the change of season to improve your website, too.
Use a 3rd Party Review Site
When someone is looking for information to know whether a certain website is reliable or not, they go into review sites. These are spaces where people leave their reviews, opinions and comments about a company’s service. Likewise, these places can build credibility to you since you can add some information about your website. Just focus on adding fresh content that goes with the current season. You can even change it every time the season changes. So, now that we are in fall, it is an excellent idea to let people know what it is that you are offering. And when that information comes from another source, besides your website, it can make your clients trust more the services you offer. Our local search marketing Phoenix is aware of that, that’s why we focus a lot in creating external links, but also this idea of a third-party review site. It is an excellent SEO strategy no matter which industry you belong to.
A great Fall SEO strategy
It is not only matter of perfecting or paying attention to your SEO at the beginning of the year. Many things can change during the year, and specially during the change of seasons. This is why during fall, you also need to pay attention and enhance your SEO strategy to try to appeal as many people as you can. Perhaps you can even gain some new customers. Our local SEO Company Phoenix is here to help. Only follow our advice to see some differences.