Common Blogging Mistakes to avoid
Since blogging has become such an important part of any marketing campaign, many people seem to implement it into their webpages. And this for sure includes you as well. But, let’s imagine that this is what you are doing: You have started a blog. Then, why is it seemed to be working against your web design company? Something that might be happening is that you are making some mistakes when it comes to the publishing of any post on it. Perhaps you might think that it is not that big of a deal. After all, it is just a blog. However, it does affect the views of your webpage. So, here are the common blogging mistakes to avoid if you want to succeed
You ignore your audience
One common mistake you can make when writing a post about a certain topic is to target the wrong audience. Some of your post might be full of terminology and difficult and specialized content, some readers might find it difficult to understand.
Maybe you are just trying to show off all the knowledge you have regarding that industry. But you are making a mistake with this. A tip we had is that you need to know the kind of audience you have and try to match your blog with their actual needs, realities, and levels of expertise.
It is ok if you want to create specialized posts about certain topics. Still, try to write some of them for another kind of audience, the one that are not that familiar with those specific concepts. In this way, you will connect more with these people.
You write boring content
One good tip when you begin writing a blog is to try to look what the competence is doing, and trying to do something similar. Yes, this can be helpful, especially at the beginning, when you don’t know exactly what to write about. But, as time passes by, you need to develop a more original and creative blogging content. If you just stay on writing the same kind of articles, your audience will get bored. This due to the fact that they can find the same information in a thousand of places. For that, you need to create content that you know will please your core audience. Try to do it informative, but also entertaining as well.
You forget a call-to-action
What if you have written the perfect post for your blog, with good content. But you forget to include a call-to-action at the end of your post, or just in the post. When you decide to finish your post abruptly, and you don’t tell your reader what to do next, you can be losing potential clients.
For that, try to include anchors along the text, and a call-to-action or something that includes some ways for them to contact you. Try not to forget it, or you will be losing one client, since they will go to other pages that do give them a direct way to solve their issue.
You oversell in the wrong place
Having a blog is considered to be a top funnel activity. Of course, in the Common Blogging Mistakes to avoid will focus on the features of your web design services, and every little detail of your content management system. But we still believe there is more than that through blogging. When you blog, you can sometimes get a little feedback on what your clients or audience wants from you. It is better if you take your time to focus on the pain points and need of your target audience. Researching for topics for your posts can help you to get to know them. Once you know what they want and why, you can gently apply all these features into your websites. You can begin selling and advertising all your services and products through every post, but it will be done in a more entertainment and informative way, by persuading them.
You are not a frequent writer
When you decide to start your own blogging section, you’d better think thoughtfully. There are times that having a blog can be more damaging than not having a blog at all. When is this the situation?
Well, this happens, especially when you don’t post frequently or have a regular schedule. One advices that you should better be constantly updating your blog section.
Take for example this situation: If your last blog post is from last year, and someone enters to your blog, then they might think that you are probably out of business. Letting your blog rest for too long looks bad, and can make you lose clients. So, make sure that you, and your team, can update the blog regularly. In case you cannot do it weekly, set at least monthly standards. Though updating only once per month is not the best, it is better than not doing it at all. The more consistent you are, the more clients you will get.
Try with a professional web design blogger!
While you can try to start a blog by yourself, you might face many obstacles. There might be sometimes things you won’t know how to solve it. Or things you don’t know what is happening. If this is your case, you can let it in the hands of professionals. They will take your blog to the next level, and turn your potential clients into real clients.
Do you want your website to grow? Hire some Search Marketing Chicago today! Call us and get a Free Website Audit.