According to some researches, approximately 50 % of searches end up with zero-clicks. That means that people usually look for something on the internet. But with such rich results in the SERP, consumers do not even click on a page since they have all the answers before finishing typing.
So, there is really a lot of competition out there. You need to find long-tail and targeted keywords that matches your business. For this matter, you will need to do a really deep search, so you can know what is it that your possible clients are looking, and what they want to know.
Our Phoenix SEO experts advise you to try with the SEO tools to analyze the SERP to know the right keywords before choosing it. It is all a matter of patience to find what will rank your page better.