Your website is an investment
Your website is the center of your marketing efforts and you should treat it as such. It is one of your most valuable assets, so it is important to keep it relevant in today’s digital world.
Thus, it is important that you optimize your website. Otherwise, you will be losing visibility – is this a bad thing? Of course, it is. Imagine that no one finds you on Google. All your potential customers will go to your competitors.
Also, having a custom website will help you differentiate yourself from your competitors.