Many people have seen to figure out the importance of SEO in their businesses. However, as it important as it is, for people who are not familiar with this technique, it can be hard to understand the value of true SEO. Just imagine you have a business in Chicago, and you want it to start having a strong online presence. So, you’ve heard about SEO and how it can help your business. You hire a SEO company, and they perform a SEO audit in Chicago, to know what to do and which strategy to take. Once the strategy is planned, you wait for results. But it may take some time to actually notice positive results. Perhaps this has happened to you, and it is totally fine that you are nervous about trying this technique you are not familiar with. Then, just have in mind that you will have to carry some risks in nearly any business decision you make. And to avoid feeling like you are risking all, it is better if you at least know what you are getting into. For that, we want to show you which SEO strategies are risk taking and which aren’t.