Google AdWords is Google’s advertising service that allows you to place your website’s search results on a search engine results page. If you use this tool, it will help you better digital marketing of your business or website.
The advantage provided by Google Adwords is that the new site does not require web positioning to upload the page in the search engine ranking. By using the paid search, you can see immediate results. It is not so difficult to use and it is not very expensive.
Basic principles of Google Ads
In short, you choose some keywords that a search engine can use in Google and then create an ad that will appear in the SERP based on those keywords.
If you want your ad to appear, you have to compete against other sellers to know how much you are willing to pay to Google Ads so that the search engine has the preference for your ad so that visitors click to visit your website.
The more you pay per click, the more likely your ad will appear in the search results (that’s why paid search is often called PPC, which means Pay Per Click).
To determine how high your ad appears in the SERP and whether it is shown at all, Google will assign you something called “Ad Rank”’.
What is Ad Rank?
Ad Rank is a metric that Google uses to determine the order in which paid search ads are displayed on the SERP.
What is an AdWords Campaign?
An AdWords campaign is an ad campaign within an AdWords account. An AdWords campaign is usually composed of several ad groups. Each ad group serves different ad texts based on the type of keyword a user may type into Google’s search engine. Common ad campaign groupings include geography, device segmentation, and product type.
What are the benefits of Google AdWords?
Google AdWords provides a variety of benefits to advertisers and is just one of the many essential digital marketing techniques companies are using to maintain a competitive edge.
The benefits of Google AdWords include:
Immediate exposure – Your ad can show in the top 5 results on a Google search results page.
- Reach – Show your potential customers relevant, targeted ads on time when they search Google for your products, services or business.
- Geotargeting – Ensure you are targeting your ads to the right geographic locations.
- Reporting – Google AdWords reporting lets you determine which keywords are or are not working, the click-through-rate of your ads and much more.
- Budgeting – Google AdWords works well for all budget types and gives you the ability to manage your bids and budgets.