Optimizing Keywords for Digital Marketing
The search engine algorithms (e.g. google, bing, yahoo) consider many factors when ranking a page. They include the quantity and quality of the site’s backlinks, the presence of keywords in…
How SEO helps your local business grow better
With an optimal SEO outlook, you as a small business owner can outperform even your biggest and most established competitors and get discovered by new customers. This can transform your…
Duplicate content can hurt your rankings
Duplicate content can hurt your rankings. At the very least, search engines don't know which page to recommend to the user. Therefore, any page that these search engines consider to…
Digital Funnel Structure in SEO Marketing
A marketing funnel is a visualization tool that illustrates the journey your customers or consumers go through from the beginning to the end of a particular experience. The point of…
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