Why SEO Competitive Analysis is crucial to your business
Let’s face it, SEO is a dog-eat-dog arena where if one website moves up in rank, another one has to move down to make room for the newcomer. That means that the name of the game is to beat out the competition. I say this to emphasize the importance of obtaining ongoing reports on competitor rank and investing time in competitor research that will help you better understand the underlying factors leading to your rank versus that of your competitors.
SEO Competitive Analysis Helps You to Improve Your Link Profile
Link building is an important practice in SEO and quality backlinks help a website to be ranked higher on search engines. As an operator in ecommerce, you can never have enough of credible backlinks to help improve your visibility. This is where SEO competitive analysis can help you out. You can simply check the backlinks of your competitors and determine which links help them to score highest in SERPs. Using this information, you can then start building relationship with the webmaster of those indexed websites and improve your own link profile.
SEO Competitive Analysis Helps You to Reinforce Your Keyword Strategy
Finding the right keyword and using it the right way is important for any business if you want to generate higher organic traffic. Through SEO competitive analysis you can study the keywords which help your competitor to generate more traffic through search engines. Moreover, you will not only be able to find the keywords which receive most hits but you will also be able to understand how these keywords are being used by your competitor to generate new blog ideas. This combined knowledge can then be utilized to optimize your existing and future content, while also incorporating them in your paid campaigns.
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Many SEO analysts believe that copying the competitor’s policy is the aim of SEO competitive analysis. However, it’s not about matching your competitor; it’s about adopting their strong points with your existing good SEO practices.
And learn from their mistakes so that you don’t repeat them. Out maneuvering your business competitor is more about observing, learning and then adapting rather than simply following the footsteps of your competitor. Therefore, use SEO competitive analysis wisely and smartly.
I say this to emphasize the importance of obtaining ongoing reports on competitor rank and investing time in competitor research that will help you better understand the underlying factors leading to your rank versus that of your competitors.
Every digital strategy and every practice that a business implements, revolves around its customer’s target persona. You already have your customer base, but how about tapping into the mindset of your competitor’s customer base and diverting the traffic to your doors?
There is no greater blow to a competitor than managing to disrupt its revenue stream. Perform an in-depth SEO audit of your competitor and try to understand their practices and strategies. Leverage that information as part of your SEO strategy and expand your audience.
Boxmark is a leading digital marketing firm with more than 10 years of experience in SEO and Website Design. Our goal is to help your business get more exposure.