SEO Competitive Analysis Helps You to Improve Your Link Profile
Link building is an important practice in SEO and quality backlinks help a website to be ranked higher on search engines. As an operator in ecommerce, you can never have enough of credible backlinks to help improve your visibility. This is where SEO competitive analysis can help you out. You can simply check the backlinks of your competitors and determine which links help them to score highest in SERPs. Using this information, you can then start building relationship with the webmaster of those indexed websites and improve your own link profile.
SEO Competitive Analysis Helps You to Reinforce Your Keyword Strategy
Finding the right keyword and using it the right way is important for any business if you want to generate higher organic traffic. Through SEO competitive analysis you can study the keywords which help your competitor to generate more traffic through search engines. Moreover, you will not only be able to find the keywords which receive most hits but you will also be able to understand how these keywords are being used by your competitor to generate new blog ideas. This combined knowledge can then be utilized to optimize your existing and future content, while also incorporating them in your paid campaigns.