If your goal is to sell your product or service, positioning in Google is basic and fundamental. It will be useless to have an innovative and professional website if people can’t find it on the Internet. Customers will keep coming back to your competitors while your business is falling apart.
But, if you have good positioning, your potential customers will be able to find you easily. If your audience is interested in what you offer, they will seek you out. That’s why it’s important to always be on the cutting edge of corporate image.