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Unlocking Business Potential: Advantages of Artificial Intelligence

boxmarkd_admin — Tue, 06 Feb 2024 17:06:04 +0000

Unlocking Business Potential: Advantages of Artificial Intelligence

In the digital age, Artificial Intelligence (AI) has emerged as a powerful catalyst for business transformation. From streamlining processes to driving innovation, companies are harnessing the advantages of AI to stay competitive in an ever-evolving market. Let’s explore some of the ways in which Artificial Intelligence is revolutionizing the business landscape:

1. Process Automation: AI enables the automation of repetitive and tedious tasks, freeing up employees’ time to focus on higher-value activities. From inventory management to customer support, AI-driven automation increases efficiency and reduces human errors.

2. Intelligent Decision Making: AI algorithms can analyze large volumes of data at an impressive speed, identifying patterns and trends that might otherwise go unnoticed. This allows companies to make more informed, data-driven decisions, leading to better business outcomes.

3. Personalization and Customer Experience: AI enables companies to deliver personalized experiences tailored to the individual needs of each customer. From product recommendations to customer support, AI’s ability to understand and anticipate customer preferences is redefining the standard of service.

4. Supply Chain Optimization: Through predictive analytics, AI can forecast demand, identify potential risks, and optimize the supply chain to minimize costs and delivery times. This helps companies manage their resources more efficiently and respond proactively to market changes.

5. Innovation and Product Development: AI drives innovation by facilitating the exploration of new ideas and opportunities. From AI-assisted design to the creation of new business models, companies can leverage AI’s ability to generate creative and disruptive ideas.

6. Security Enhancement: With the rise of cyber threats, AI has become an invaluable tool for protecting business assets. AI systems can quickly detect and respond to suspicious activities, strengthening cybersecurity defenses and safeguarding sensitive information.

In summary, Artificial Intelligence is radically transforming the way businesses operate and compete in today’s market. From process automation to customer personalization, the advantages of AI are abundant and are driving innovation across all aspects of the enterprise. Organizations that proactively embrace AI will be better positioned to thrive in the digital economy of tomorrow.

Companies already using artificial intelligence in Chicago

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Good and Bad Practices of Local SEO Optimization

boxmarkd_admin — Fri, 30 Sep 2022 15:53:32 +0000

In the complex world of SEO, there are many details to keep track of, and the internet provides a wealth of information on the subject. Unfortunately, the ever-changing nature of a Local SEO Company means that over time, some practices become outdated or even unacceptable. Today we’re going to discuss what the Good and Bad Practices of Local SEO Optimization are and how to get better at them.

Good Practices of Local SEO Optimization

About good things to do, keep in mind that no matter how technically optimized your website is, users will not show up on the SERPs if they are not optimized for a good user experience. User experience always comes first. A good user experience is based on a solid website structure and valuable content that people actually want to have. In a local enviroment, you already know what your users need, so get a hands on approach.
You can do keyword research to find out what people are looking for, but it’s not a good idea to overuse these keywords in your content. Instead of stuffing your content with irrelevant keywords, focus on creating useful content that focuses on topics rather than keywords. Stick to things and topics users are interested in.

The Power of SEO Marketing in Chicago

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Most Common Cases of SEO Penalties

Bad practices, or the Black Hat

Appearing in search results is critical to business growth, but there is a right way and a wrong way to SEO. Black hat SEO is the wrong way, and focuses on playing with search engine algorithms, not solving problems for users. Instead of earning the right to rank high on search engine results pages, Black Hat SEO uses shady tactics to get you there. Continued use of black hat SEO techniques will hurt rather than improve your presence in search engines.
Other important thing is making sure you don’t have duplicate content as it will negatively impact on-site optimization. Not only do two duplicate pages compete for indexing, but inbound links to the content on those pages are also shared. Therefore, the page must be accessible through a single and unique URL. In a local enviroment, this will not only stand out but be clear to your audience. They will not like that.

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In the complex world of SEO, there are many details to keep track of, and the internet provides a wealth of information on the subject. Unfortunately, the ever-changing nature of SEO means that over time, some practices become outdated or even unacceptable.

The post Good and Bad Practices of Local SEO Optimization appeared first on Boxmark Digital.

The Importance of Content in Marketing Your Business

boxmarkd_admin — Mon, 26 Sep 2022 16:50:51 +0000

The Importance of Content in Marketing

When we think in marketing and publicity we are not often acostumed to thinking about writers researching for something interesting to write and a selection of topics. But in reality, the importance of content in marketing is so big that this happens in all of our efforts to have an organic (this is, a naturally ocurring growth of audiences, clients and receptors to our messages) growth in every aspect. One has to be willing to be adding value to a client or be forgotten.

Discover: 5 Free Tools to Create Digital Content

Content is King

The concept of content marketing is something you must have heard of or read about. It is basicly a way to do marketing via the production of quality content.
And it’s only natural the different companies adopt this kind of marketing, because it becomes inexpensive in the long run and it adds a new dimension to a business’ website: people start to reference the company because the writers there know what they are doing.
And in doing so, they demonstrate that the company knows what it is doing, so it naturally grows in clients, people interested in it and all thanks to to writing interesting, sensible and useful information.

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Strategies for Content Marketing

Content marketing though does not exist in a vacuum. In truth, nothing exists in a vacuum, but in particular, content marketing needs to be used as a tool.
The main tool of your strategy, if you like, but keep in mind that you have to have an strategy that links this content you’re making with other stepts that ensure distribution: Backlinks (a reference system of other links, based primarily on listings), outbound links and self references.
They all, in a consistent and constant stream of actual hard work, can make the business you’re promoting grow without limits.

Learn more: How to Prevent Thin Content from Affecting Your SEO

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Now that you have understood the importance and nature of content in marketing efforts for different businesses, we invite you to start working with a company that is solely focused in this and start reaping the benefits.

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Ecommerce marketing tips to boost your online sales

boxmarkd_admin — Fri, 29 Oct 2021 01:26:31 +0000

One goal at a time

It’s a great time for online sales, as more and more customers rely on internet processes and also more and more industries are moving into the realm of ecommerce, so we bring you ecommerce marketing tips to boost your online sales.

In addition to having Online Marketing Chicago services for your business, some of the strategies you can implement in your business to increase sales are:

One goal at a time

Establish what your goal is, make it realistic and in line with your ecommerce strategy. This does not always have to do directly with sales, but it does affect them, such as increasing web traffic or improving the conversion rate from leads to customers.

Optimize your website

Another ecommerce marketing tip to boost your online sales is to improve the experience on your website and make it as intuitive as possible so that purchases can be executed in a short time.

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Use professional support

You can use professional support to optimize your website, such as Digital Marketing in Chicago to ensure the best experience for your customers.

SEO Strategies

The creation of quality content that helps you to position your website through SEO strategies is one of the keys to improve your sales.

So one of your priorities should be to create valuable content for your customers and visitors to your site through the use of tools such as keywords, in order to improve your visibility on the network.

Finally, if you want to know more about it, we recommend you to hire the services of Digital Marketing in Chicago

to increase your sales, but you can start using these ecommerce marketing tips to boost your online sales, success guaranteed!

Chicago Digital Marketing

Do you want your website to grow? Hire some Online Marketing Chicago today! Call us and get a Free Website Audit

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Why Search Intent Is Important For SEO

boxmarkd_admin — Thu, 14 Oct 2021 05:13:07 +0000

Why Search Intent Is Important For SEO

You already know how important is SEO to get more traffic to your website. It is when you rank high on a search engine like Google, that you can attract more people to your site. Thus, this will transform into sales and more visitors, since your business will increase its visibility. In order to achieve this, you need to think about search intent. Chicago is such a big city, with so many people, that knowing how to optimize your webpage to attract most of them is one of your prime goals. Here, we want to show you why search intent is important for SEO.

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First, what is search intent?

This new term is used to describe the purpose a person has to do an online search. In more simple words, it means why someone does a specific search, and what they want to achieve or get with that. It is important to remember that if someone is looking for something on the internet, there is a reason behind it. This person wants to find an answer or solution to their question.

So, it is important that you know your public target to adapt your content towards them. When you do a Why Search Intent Is Important For SEO, you will find what is missing and what you should change or adapt to fit their searches. In that matter, there are many types of search intent you should be aware of, but the most co mmon ones are the following:

Informational intent

This type of search is for people that are looking for information about any topic. For instance, let’s say that this person wants to know about the weather, or a certain recipe. The chances are huge. But they want to inform themselves about this. So, they have specific questions about it, and they want an answer from any page they find.

Navigational intent

In contrast with the other type of search intent, where the site of the information does not really matter that much, navigational intent is when people look for a specific website. Most of them usually know the webpage they want to find, so they type that into the search engines. Here is where you need to make sure that your site can be found by someone just by typing your company’s name.

Transactional intent

With this type of search intent, people will look to buy stuff online, so they look for the best purchase there. They begin a search on the internet with the clear purpose of buying something at that moment. Then, we can say that they are the ones that will probably really buy something, since they are sure about what they need. They are only looking for the right product page.

Commercial investigation

This one is related to the previous one, but it is a little slower. While this type of people wants to buy something, they won’t do it right away. What they do first is to research on the internet about all the pages that offer the product or services. This is in order to find the best one. Once they have researched everything, they will come back in some time to buy something.

Optimize your content for search intent

As you can see, there are many types of search intent, and all of them matter. Your webpage should be prepared to deal with the searches that matches your clients. So, with a proper SEO Audit In Chicago, you know what to optimize your content. It is important to really know your public target.

For example, if you know your audience is just one that is first looking for information, but you show them a product page, they might get away from your page to look for another one.

Or, on the other side, if someone is eager to buy something, but they land on a long post about a topic, they will get discourage and keep searching for another site. So, you need to make sure that your site matches your type of client. Research the market and find what they are looking the most, so that, they can have a great user experience.

The big importance of search intent!

Search intent is key for a good development of your website. For your site to grow, you need to get more users, and they will click on your page, if they know they will find what they are looking for. Make sure you know your client and their needs. And shape your website into that. Likewise, be aware that the market can change very fast, Why Search Intent Is Important For SEO
so be ready to adapt your content, if that is the case.

Chicago Digital Marketing

Do you want your website to grow? Hire some SEO Services in Chicago today! Call us and get a Free Website Audit.

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When To Update Or Delete Old Content On Your Site

boxmarkd_admin — Tue, 05 Oct 2021 07:19:07 +0000

When To Update Or Delete Old Content On Your Site

Creating relevant and important content on your website is a key part of building your site. You will probably be aware of the importance of having good content that meets all SEO standards. So, you have the content. However, over time, it may happen that some of this content has become irrelevant or outdated. This happens mainly because the Internet is constantly evolving, and so is the information around certain things. New things appear every day, and so does new knowledge. With this in mind, you must decide When To Update Or Delete Old Content On Your Site . Keep in mind that this will become a regular part of your maintenance activities, especially if you work for a Chicago-based company with such a large number of potential customers. Here we want to help you find the best solution for your old content.

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When to update your content?

One of the prime reasons on why you can decide to update your content is when it is still valid. Let’s say, for instance, that you have written a post regarding a certain topic. Though the topic may still be relevant, the information regarding that post may have increased since you write it. So, you can choose to update your blog content to make it current again.

There might be some new information that has just been launched to the market. What you can do is to add new information into it, so it will always be relevant to the public. Likewise, you also can replace part of that content with new information, if you have noticed that the new information seems better than the one you posted.

Another way to update your content is through the improvement of meta descriptions. You may have written a post, not too long ago. But the things you used in the description, or the keywords you used, may not be the same. It sometimes happens that one thing that used to drive a lot of people into your website (like, certain keywords, or descriptions) have changed over a couple of months.

Furthermore, if there are many things you need to change from your post, you can create a clone of it, then, work on it, and once it is finished, you can publish the updated version of your post. What will happen is that this new post will automatically merge it with the original one, and the draft will be cleaned up. This will help you, especially if you are updating many things into your website. It happens that it may not be good for your SEO to update everything at once. You can schedule these updates, so it is done little by little, without being a burden to you.

When to delete your content?

So, you may have decided that this particular content, or post, is no longer relevant to your website. It is okay that some old pages or posts are not useful anymore. In that case, it is better to delete your content. For instance, your company was selling something for some time.

But now, you have stopped that product a while ago, and it seems like you won’t be adding it into your content. You may have created some advertising pages or announcements about that product or service. And it still in your website. You can delete these pages. Not only because you don’t offer that product anymore, but because it may confuse some of your clients, and order something you cannot give them.

Likewise, it can happen that you write some posts about a topic, that seems to add not value anymore. So, you can decide to stop using it for that purpose, and change it into something relevant. Though, there is one thing you should remember. When you delete old content, it is not just a thing of pressing “delete”, and it is done. Some of that content still appears in Google weeks after deletion. Moreover, the URL from that page might have some link value, that can seem like a waste if just deleted.

Decide what to do after deleting the content

When you have deleted old content, there are two ways you can go. The first is one is only if the URL still holds a certain value. This means that there are some other pages on your site that points at the old website content. So, there exists a great quality links to indicate When To Update Or Delete Old Content On Your Site

You might be thinking what you can do here. Well, using a “301 Redirect” can help you tell search engines and other visitors that you have new version of your old website elsewhere. It will redirect automatically people to the new page. But be aware that abusing of that redirecting option is not well-seen by SEO.

The other option is to tell search engines that the content has intentionally gone. You need to be “honest” with Google and tell it that your old post is no longer available. The use of a “410 Deleted” or a “404 Not Found”, will tell Google that you have deleted it with a reason. So, little by little, Google, or any other search engine, will gradually stop showing that page into the search result pages. You just need to keep in mind that this is a process that takes time.

Update it or Delete it?

This is a decision you need to make for your website. First, you will need to do a SEO Audit to figure When To Update Or Delete Old Content On Your Site . Once you know what is really going on, you can choose whether to update or delete your content. Just remember that all this is for your website’s well-being. You need to find content that suits your theme and company. And you need to be sure that this content suit your SEO strategy and standards. Make sure that you choose the right decision.

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Why Readability Matters On SEO

boxmarkd_admin — Sun, 26 Sep 2021 06:57:01 +0000

Why Readability Matters On SEO

When you write something for your website, it needs to be done with a certain purpose. You need to make your text appropriate for the audience you are targeting. Plus, it needs to be interesting and understandable. All these factors can be summed up into readability. This is an overall factor that focuses on online content and, if used right, it can increase your site’s search engine optimization. It may happen that you perform a SEO Audit Chicago, and you find out that what is missing is that the content is difficult to understand, so it lacks of readability. Your text should be easy to read to lead you to higher ranks and more traffic. Our SEO company in Chicago is convinced that writing in plain and understandable language can and will get you more clients. So, here we want to explain to you why readability matters on SEO.

Well-written texts improve user experience

It can be obvious to tell you this, but when you write unintelligible content, your customers will go through a bad user experience. No one wants to enter a website where the text is difficult to read, follow and understand. Besides that, it is boring and perhaps filled with keywords. People who encounter this type of websites won’t click again on it.

When you are planning on writing some content, it should be aimed and focused on your target audience. They are looking for something, and they should get that answer in your website. Likewise, when your text is easy for search engines to understand, it will probably rank higher. Of course, you need to create a balance for the two, to be easy to understand by search engines, and to give a great user experience as well. So, you need to find a way to intertwine both of them in a holistic sense.

Search engines have improved their searches

Back in time, when the internet and some search engines just recently appeared, the only thing you need to do to rank your page higher was to stuff it with keywords everywhere. However, nowadays, these old techniques do not work anymore. Search engines have gotten much better at recognizing quality content. The way they search for new content is different. They can recognize synonyms, and seems to understand better what people want to read. As you see now, SEO has become more sophisticated. And with that, you need to improve the type of content you have. It needs to be easy to read and understandable enough for search engines to consider it a good type of content and recommend it to the users.

So, how to improve readability?

Now that you know the importance of readability, you need to find ways of making it easy to read for your users. First, you need to focus on the structure of your text. What is the message your audience will receive, and in what order? You can make a draft where you write the main points of your text.

Then, you should also use short sentences, since the lengthy ones are much harder to process. Likewise, try to avoid the use of passive voice and the use of complicates sentences.

You need to make sure that you write your text in an appealing style, so it needs to be creative. And you can also use synonyms and avoid using the same word when you start the sentences. All these things matter for your text to become readable.

Make your website readable!

As we have seen now, readability is an important factor for your website to rank higher in the search engines. If you have performed a SEO Audit Chicago, you will see how important this is. After all, what you are looking is to increase the number of viewers and visitors to your website. They need to find your information understandable and interesting to them. Follow our tips to improve your writing and get your goals.

The post Why Readability Matters On SEO appeared first on Boxmark Digital.

Tips to Boost SEO in the Fall

boxmarkd_admin — Sun, 19 Sep 2021 06:22:44 +0000

Tips to Boost SEO in the Fall

So, fall is about to come into our lives in Chicago and elsewhere. Many things will change in our lives. For example, the temperature will decrease, and the weather will not be as hot is it used to be during summer. Likewise, tree leaves will change their color, plants stop making food, some animals prepare for the long months that are coming, and you prepare your clothes for the colder months. Though many things change, there is something that keeps on going. People will continue their internet search. In fact, they will be looking for other things like how to adjust to fall, or things and services to get during this new season. They will use their smartphones, computers and laptops. Your webpage should be ready to answer any quest the users have. Tips to Boost SEO in the Fall, you can make your business’ webpage to rise to the top of the list. Here are some tips to boost SEO in the Fall.

Create Seasonal Content

As with everything in life, things and preferences will change according to the season we are. So, an excellent way to engage your audience and new one too is through the use of seasonal content. There can be some new type of content and topics that your users are looking now this fall.

For instance, you can offer your users some seasonal sales on many things they will use now. Likewise, you can adjust the color of your products, or the message you display on your website, as well as their posts and blogs. What you should do is to discover what the trending keywords are, and how you can create content around that.

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Add New Products

One thing you can consider while receiving a new season is to introduce new fall-related products into your business. It is said that the fresher the portfolio is, the interesting it becomes to any search engines. You need to think about adding products that you know your customers might need during the fall. Of course, any product that is related to the industry you belong to. Do not forget to introduce it with a great product description, a good photograph and an appealing title. In this way, your consumers might get attracted to that, and you will create the need in them to purchase it.

Create keyword rich landing pages

During holiday, some customers will be searching for specific terms. Then, one way to increase your traffic is if you create landing pages with specific keywords. As we said earlier, it is important you look for the most searched keywords during this season.

With them, you can begin creating some pages that relate to that content, like post or new pages with relevant information about it during fall. You can even use some similar keywords and add them to these pages. The thing is that you have what the user is looking for.

Create Backlinks

You have created some new pages and interesting content that relate with the season and your customer’s search. Now, you need to create some links. This is for people to not only enter to one page, but keep on researching page after page, with all the links you have. Likewise, you also need some help of some social media. You can use accounts like Twitter and Pinterest to promote your webpage, or do it via email newsletter. Of course, do not forget to make sure that your content is stuff that will interest people so much that they want to share it. Use holiday and seasonal content and promotions to generate buzz, too.

Get Creative with Your Marketing

Once you have started with a marketing strategy, it is sometimes hard to change it since it seems to be working really well. Well, you can stick with it if it works, but it is never a good idea to become creative, especially if you want to connect with new clients. And fall gives you that opportunity.

So, while some SEO companies focus on creating a strategy where they combine all data and unique ideas to help reach their target market during the whole year, focusing on a specific season is not a bad idea. You might know that this time of the year is all about pumpkin spice, apple cider, cozy sweater, falling leaves and colder weather. With all that into consideration, you need know how to incorporate them into your SEO campaign.

Or if you seem to not come up with ideas, our SEO Services in Chicago can create them with you. Something to remember is that it is not a good idea to always stick with the same. The key to a successful website and business is to be constantly evolving. You need to add new and fresh marketing ideas. Try to make your site fresh, fun and applicable to the season we are in. Then, use the change of season to improve your website, too.

Use a 3rd Party Review Site

When someone is looking for information to know whether a certain website is reliable or not, they go into review sites. These are spaces where people leave their reviews, opinions and comments about a company’s service. Likewise, these places can build credibility to you since you can add some information about your website. Just focus on adding fresh content that goes with the current season. You can even change it every time the season changes. So, now that we are in fall, it is an excellent idea to let people know what it is that you are offering. And when that information comes from another source, besides your website, it can make your clients trust more the services you offer. Our local search marketing Chicago is aware of that, that’s why we focus a lot in creating external links, but also this idea of a third-party review site. It is an excellent SEO strategy no matter which industry you belong to.

A great Fall SEO strategy

It’s not just about perfecting or paying attention to your SEO at the beginning of the year. A lot can change throughout the year, and especially during the change of seasons. That’s why during the fall, you should also pay attention and improve your SEO strategy to try to attract as many people as possible.

With Tips to Boost SEO in the Fall. Maybe you can even gain some new customers. Our local SEO Chicago company is here to help. Just follow our tips to see some differences.

Chicago Digital Marketing

Do you want to boost your website? Hire some SEO Services in Chicago today! Call us and get a Free Website Audit.

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Why The Accessibility Of Your Website Matters?

boxmarkd_admin — Sun, 12 Sep 2021 05:11:32 +0000

Why The Accessibility Of Your Website Matters?

So, one of the things that is important for your website is accessibility. What is this exactly? Well, if you have a website, you need to make sure that it is accessible for everyone. It must be your first thought when creating it. Just think about this: You have a business in Chicago, and you decide to create a new website to expand your customers. One person enters your website, but it seems difficult to navigate through it. The result? You will definitely lose a potential client. Even Google thinks it is important and will definitely help your page rank higher. So, here we want to tell you why the accessibility of your website matters.

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First, what is accessibility?

Accessibility is when you decide to design your website, so it can be used by everyone, and that includes people with disabilities. When you decide to create a site with a system that enables everybody to use it, it means your content will be accessible, and you will be giving a great customer service.

This is excellent if what you are looking is to grow your client’s list. You should not exclude anyone, and you don’t know who will be reading or needing your services. Something our Local SEO Company Chicago has implemented is this accessibility, and we are deeply committed to that.

Why does it matter?

As the use of the internet has expanded, there are many people who use it to connect and look for information. If you are looking for a certain service or product, the internet will pretty much give you a suggestion to it. But as we said everybody is on the internet, you need to have in mind that our worldwide population is composed of different people. And all of them should have easy access to any kind of information they want and need.

Let’s think for a moment about people who have problems with the hearing. This is one of the most common disabilities in the U.S. and the whole world. So, if you are aware of this and know all the facts about hearing impairments, you will know how to make your website accessible to them.

Like this example we have given, there are many more types of people you need to consider for your website’s design. Though it may seem like a tough job, there are actually great tools you can use in your SEO techniques to improve your accessibility.

For instance, you can consider using headings (to help search engines and users understand your text), good color contrast (to help identify all the information you present), and descriptive links (which can help people with visual impairment).

Web accessibility is for every user

As we said earlier, everybody deserves the chance to surf in the internet and access to your website. We have spoken for people that have disabilities, that also have the right to have easy access to any website to look for anything they need. However, this accessibility will also be beneficial for users that do not have disabilities.

Take for example, people that do not use a computer or laptop to look for information, but rather a mobile phone, a TV or any kind of device with a small screen. It is important that your website is also suitable for them. Likewise, you also need to pay attention to the older people who use the internet. Most of them have changing abilities due to aging, so your website should offer them a simple way to navigate.

We also talk about people with “temporary disabilities” (a broken arm or lost glasses), people with situational limitations (sensitivity to bright light or audio) or people with slow internet connection. Why The Accessibility Of Your Website Matters? When you create a website, you will need to do a local search marketing in Chicago, or any city you are located.

Then, you will know who your target audience is, and you can adapt your website to everybody. You need to think in your whole audience. And that includes people of different ages, different situations, different limitations or disabilities.

Accessibility is a continuous process!

This is something you should not forget to do it in your webpage. Our Local SEO Company Phoenix certainly does not. But what is good is that you, along with our help, can begin doing this. You need to remember that you don’t have to fix everything in one day. This topic needs to be done step by step. Then, you will give your website time to adjust to the changes. And your users and future clients will feel more comfortable as you begin adding these accessible tools.

Take in mind that when we do a local search marketing Phoenix, we know what is good for your website. Remember that accessibility and usability go hand-in-hand. So, this accessibility factor will help your SEO rankings. Little by little, you will begin noticing the differences and improvements on your overall ranking. Just keep in mind that accessibility is not one-dimensional, but rather a variety of factors. There are many things you need to keep on implementing as the world keeps on changing. Rely on accessibility factors, and you will notice a great change!

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Do you want your website to grow? Hire some SEO services in Chicago. Don’t wait any longer. Contact us for more information

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Tips for an Excellent SEO-Friendly Blog Post

boxmarkd_admin — Sun, 05 Sep 2021 04:27:15 +0000

Tips for an Excellent SEO-Friendly Blog Post

Blog posts have proven to be an important part for a SEO strategy, if used and applied well. And writing these posts require certain skills. Perhaps you might think that you only need a topic, your selected keywords, and that it’s. Anyone can write a post and stuff it with keywords so “it can attract as many people as it can”. Actually, if you over-use keywords, it can affect the readability of your text. Plus, Google can also notice this, and it can affect negatively your rankings. It sometimes happens that when SEO audit Chicago is done, bad blog posts have been the source of some bad raking. You need your blog to be interesting and enjoyable, so the reader is also interested. And when this happens, people will share it with others. This can increase your rankings, especially in a city like Chicago , where many people are constantly looking for information. Then, you need to improve your writing skills. Here are some tips for an excellent SEO-friendly blog post.

1. Think before you write

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This aspect is key to many things, but specially for writing. When you begin to write something, you need to have a clear direction. What will be the main idea of your post? What is it that you want your readers to feel when reading it? Which effect do you expect from the post to the readers?

You might have all the answers in your head. But for a better organization, you should better write them down. Then, you won’t deviate from the main purpose of the article, and you will know what to add, and what not to put into it.

2. Plan a structure for your post

Now that you have think of the purpose and main topic of what you are going to write, you need to also plan carefully the structure of it. For people to understand it, the post needs to have a clear structure. Just take, for example, that you want to build a house. You won’t start by decorating the room if there are no walls to protect them. It can be a whole mess. Something similar happens to your blog post. It is essential for it to have at least some sort of introduction (to introduce the topic), a body (to write the main message and ideas), and a conclusion (to wrap up everything). With this clear structure, people might be able to understand what you are trying to say.

3. Use paragraphs and headings

When writing a post, you cannot just write one single paragraph for the whole thing. Or on the other hand. You cannot start each new sentence in a new line just because it looks better. This is not how a good writing looks. Paragraphs exist to organize your ideas better, and to give the text a more readable function. Each paragraph has a main idea to discuss.

Likewise, when you use proper headings, the reader will know what the topic of the part is. They will be able to figure out where is the information they are more interested. Furthermore, headings are also good for SEO. When your post has clear headings, it will fit into SEO demands, which means your text can rank higher too.

4. Pick related keywords

As it was mentioned earlier, some people tend to stuff their posts with keywords, just because it seems like it will help you rank higher. However, when this happens, it can make your post less attractive to read, and less functional too. The use of keywords doesn’t mean that each sentence or paragraph should have one. You need to use only related keywords to the topic you are writing, and in key positions. Likewise, it is sometimes better to also consider using synonyms to the focus key phrase. Google also recognizes them, and it can be good for your overall text.

5. Use transition words

You may have your ideas set and the structure already planned. Now you begin to write all you think is important for the post. But it may sometimes happen that some sentences or paragraphs still lack of something to look at it as a readable text. And those are the transition words.

Words like ‘likewise’, ‘furthermore’, ‘for example’, or however’ is a good way to transition from ideas. Your readers might get a better idea what they are reading about, and it will add even more structure to your text. So, try to include them on your whole post.

Blog posts are important too!

As you may notice with an appropriate SEO audit in Chicago, your webpage might not sometimes rank well because of a bad written post. These blogs are important since you can build an image to your business. So, if they are well-written, people will share it, and your page will become more known. Don’t take for granted your posts, and let anyone write it. It is better to trust this task to someone who really know how to write interesting, enjoyable and well-structured posts.

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Tips for an Excellent SEO-Friendly Blog Post

Tips for an Excellent SEO-Friendly Blog Post

1. Think before you write

2. Plan a structure for your post

3. Use paragraphs and headings

4. Pick related keywords

5. Use transition words

Blog posts are important too!