OUR PROCESS & WHAT TO EXPECT

Your Journey to Page 1: Our 6-Step Process

Step 1: Discovery & Audit (Week 1)

What Happens: We conduct a comprehensive analysis of your current online presence, competitive landscape, and opportunities.

Deliverables:

  • Complete website SEO audit
  • Google Business Profile analysis
  • Competitor ranking report
  • Keyword opportunity analysis
  • Custom strategy proposal

Your Involvement: One 30-45 minute discovery call to discuss your business goals, services, service areas, and ideal customers.

Step 2: Strategy Development (Week 1-2)

What Happens: Our team develops your customized SEO roadmap based on audit findings and your business objectives.

Deliverables:

  • Target keyword list (50-100 keywords)
  • Content calendar for next 6 months
  • Technical SEO priority list
  • Citation building plan
  • Timeline and milestones

Your Involvement: Review and approve strategy, provide any service-specific details or areas of focus.

Step 3: Foundation Building (Month 1-2)

What Happens: We implement core technical optimizations and establish your local SEO foundation.

Actions Taken:

  • Fix all technical SEO issues
  • Optimize Google Business Profile completely
  • Build 40-60 core local citations
  • Set up call tracking and analytics
  • Optimize existing website pages
  • Implement schema markup
  • Create initial service and location pages

Your Involvement: Provide photos, verify business information, approve content drafts.

Step 4: Content Creation & Expansion (Month 2-4)

What Happens: We create comprehensive content targeting your priority keywords and service areas.

Actions Taken:

  • Publish 2-4 blog articles monthly
  • Create dedicated service pages
  • Develop location-specific pages
  • Add FAQ sections
  • Implement review generation system
  • Begin link building outreach

Your Involvement: Review content for accuracy, provide feedback, request reviews from satisfied customers.

Step 5: Optimization & Growth (Month 4-6)

What Happens: With the foundation solid, we focus on competitive displacement and ranking improvements.

Actions Taken:

  • Intensify content production
  • Build additional high-quality backlinks
  • Optimize based on ranking data
  • Expand into additional keywords
  • Enhance conversion elements
  • Increase review generation
  • Refine strategy based on performance

Your Involvement: Monthly strategy calls to review results and provide feedback.

Step 6: Dominance & Maintenance (Month 6+)

What Happens: Focus shifts to maintaining top rankings, expanding market share, and defending against competitors.

Actions Taken:

  • Continuous content updates
  • Monitor and respond to algorithm changes
  • Protect rankings from competitors
  • Expand into new service areas or keywords
  • Optimize conversion rates
  • Scale what’s working

Your Involvement: Ongoing partnership with monthly reviews and strategic planning.

Timeline Expectations

Month 1-2: Foundation building, early improvements in less competitive keywords Month 3-4: Significant traffic increases, Map Pack visibility, first page rankings Month 5-6: Multiple top 3 rankings, consistent lead flow, ROI becomes strongly positive Month 7-12: Market dominance for primary keywords, compound growth, sustained success Year 2+:Defensive optimization, expansion into new areas, exponential growth