What does lead generation mean?
It’s a seemingly simple question with a surprisingly complex answer. At its core, it’s nothing more than a strategy to get more potential customers into your database. But once you peel back the layers, the complexity increases drastically. Still, peeling back these layers is well worth the effort.
Marketing always comes back to your website.
Whether sending an email, sharing content on social media or running a PPC campaign, marketing in the modern day is as much about driving website traffic as it is about generating leads. Your website is the activity hub of all your marketing efforts, it acts like the front cover of a magazine, enticing people to pick it up and read.
How will Lead Forensics attract traffic?
When Lead forensics is added to your website, its ability to record visits alerts you to their source, so you know exactly what page they’ve landed on and which campaign they’re responding to. Not only does this allow for thorough lead attribution, it also helps analyses your web traffic and what channels affect it differently. It’s great to know you have 10,000 website visits, but unless you know where they came from, the information is useless.